The mall is out. Shopping on social media is in. And you may not be able to buy a soft pretzel or smell free samples of perfume on Instagram (yet), but IG is making its case for being the go-to sales channel in 2024. Selling on Instagram embraces social shopping, the practice of selling products […]
While TikTok’s working to amplify the benefits that it’s provided for U.S. businesses, it’s also helping brands in other regions reach new audiences, and find broader success through marketing in the app. In the below infographic, TikTok provides an overview of its evolution in the APAC region, and the various initiatives it’s launched to connect […]
Google seems to be testing a like, thumbs-up, button on image search results. The thumbs-up icon is near the share and save button and below the image, description and visit button. Here is a screenshot of this from Radu Oncescu on X: I personally cannot replicate this but Google has done like buttons on images […]
I ran a poll asking my X/Twitter followers if they think the new Google March core and spam updates will reduce unhelpful content from showing up in the search results by 40%? About 80% of the 1,385 votes said no, they don’t think it will reduce the low-quality, unhelpful content from showing up in the […]
Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. And knowing what works (and what doesn’t) is the first step to growing your account and building an engaged following on the platform. Keep reading to find out how to get started with tracking Instagram analytics, learn which […]
Are you ready for the big Google Webmaster report – well, here is the February 2024 edition. This month, Google confirmed an issue with teetering in and out results over the weekend and with that fix, we saw the weekend Google ranking updates calm and slow. We did have a couple of unconfirmed Google ranking […]
Google may have officially rolled out and launched the clippable feature for product snippets. We saw variations of this in the product results before and I thought it went live earlier but maybe now it is officially live? Brodie Clark, with much confidence, said on X that now the feature is live in the US. […]
Google is testing a price slider for some queries where narrowing by price may make sense. We’ve seen Google show price range sliders for products and price slider filters for hotels but now we are seeing a price slider filter for normal product results. This was spotted by Shameem Adhikarath who posted a video on […]
Google seems to be testing a new interface for the job search results. The old interface was more like a boxed in module, the new interface seems to flow more nicely and be more integrated into the search results user interface. This new design was spotted by Alexander Chukovski who posted the screenshot on X […]
Google is testing an image box that you can click on and expand to reveal images. Google’s mobile search results can show an image link, that if you click on reveal an image grid section. If you don’t click on it, it won’t show the images. This was spotted by Khushal Bherwani who shared a […]