As marketers, we love generating new sales opportunities. As salespeople, we love opening those conversations, and we especially love the bit where we close a deal and turn those leads into customers. Where we’re often not so good, however, is the bit in between. We’re talking about lead tracking—the process of following each lead throughout […]
Home Business Magazine Online Business reporting is necessary for every company. This activity presents important information about the company’s financial stats and overall performance. From the information gathered, the insights enables management to make sound decisions about future operations and strategy. However, there are challenges that you might face when it comes to preparing and […]
Content marketing evolves everyday. New tactics, new formats and new ways to create engaging content for the audience. And marketers need to keep up with trends and changes in the field to bring real results to their brands. What better way to get insights and learn about what’s going on with content marketing than attending […]
Great emails share a lot in common. Each element builds off the others, and it takes a cohesive effort to make something truly special. think about it Your email content must be creative and visually appealing to maintain audience retention, and your calls to action (CTAs) must be top notch to spark engagement. However, nobody […]
Let’s talk about the best practices of Newsletter design and how you can apply them to reach your unique goals. We’ll look at some expertly-crafted email templates and analyze them to understand what makes newsletters digestible, effective, and visually appealing. Table of Contents Why is newsletter design so important? In 2021, approximately 320 billion emails […]
B2B sales aren’t easy. The competition is fierce, the market and customer demands are ever-changing, and customers are becoming less likely to respond to a salesperson, preferring to conduct research and make decisions independently. Are you looking to understand more about what B2B sales entail? Do you hope to gain a deeper insight into the […]
Between the 18th and 20th of October, the Diversity in Practice Summit, held by Blend Edu, took place, which brought together presentations of cases, solutions and good practices of diversity by those who are transforming the corporate world. Also at the event, the winners of the 9 categories — one of which was a popular […]
When was the last time you got an invitation in the mail? It was probably for a wedding, right? Physical invitations make sense for personal occasions, but when it comes to professional events, most businesses opt for invitation emails—plus, it’s what customers have come to expect. Email invites have many benefits for businesses, including: You […]
Google has updated documentation on writing product reviews, which helps guide buyers as to how your product differentiates from competitors. This helps the user to choose the best purchase option that meets their needs and is within their budget. But how will this impact e-commerce and consumer behavior? The consumer is the one who dictates […]
Opinions expressed by Entrepreneur contributors are their own. content marketing has become one of the main stays of most brands’ digital marketing strategies. Relevant, relatable content draws users in and persuades them to visit a website, download an eBook or share their personal details. social media channels are among the most popular outlets for content […]