Design is everywhere. It’s in our homes, our possessions, and in our marketing. And these days, email is also everywhere. More than 90% of Internet users use email, a number even higher among younger audiences. The prevalence of email is a blessing and a curse. It’s a channel you know your audience uses but also […]
Whether you’re new to email marketing or consider yourself an expert, you likely want the same: to send the best email marketing campaigns. If you’re just getting started, read our guide to email marketing basics first. Already know your way around? Read on and follow these 25 email marketing best practices that’ll keep your customers […]
Mobile devices have taken over our lives. Don’t worry, this isn’t an anti-technology think piece. In 2021, people in the US spent an average of 4 hours and 23 minutes on their phones each day—not including any time they spent actually talking on the phone. Moreover, mobile devices are increasingly the consumers’ home base for […]
Online marketing used to be a niche. Today, it’s a necessity. Between desktop computers, laptops, tablets, and mobile devices, the Internet is where people communicate, learn, and shop. In fact, the average American spends more than 8 hours online every day. But knowing how to get started with online marketing can take time and effort. […]
Are you looking for a cost-effective and convenient way to gather data from your audience? Look no further than email surveys! With their ability to reach a broad range of participants, high response rates, and easy data analysis, email surveys have become a popular choice among researchers, marketers and businesses. In this article, we will […]
Are you looking for a cost-effective and convenient way to gather data from your audience? Look no further than email surveys! With their ability to reach a broad range of participants, high response rates, and easy data analysis, email surveys have become a popular choice among researchers, marketers and businesses. In this article, we will […]
Are you looking for ways to optimize your landing pages? Want to follow industry best practices to maximize landing page conversions? The team from top valley share their tips for success in this infographic. Here’s a quick summary: Publish relevant content Write concise and compelling copy Illustrate results Enable conversion Align with referrals Check out […]
The new year is just around the corner, and there’s no better time than now to reflect on your company’s marketing strategy. But first, take a moment to celebrate your wins. What email content types drew the most engagement? Did you see an increase in online traffic and conversion rates? Which of your initiatives were […]
Getting people to take surveys can be tricky. Surveys are notoriously time-consuming, and customers don’t want to waste minutes (and sometimes even seconds) completing them—even if necessary for you to improve your products and services. Fortunately, there’s a less tedious work-around. Instead of sending your recipients a link to go and complete a survey on […]
Email security is a nonnegotiable priority. After all, email is your identity—how you log in to websites, receive bills, access your bank accounts, and message clients. It’s the digital equivalent of your Social Security number (OK, maybe that’s a slight stretch). Regardless, you can’t compromise your email account. However, there are bad actors on the […]