Email signature marketing can be a heavy traffic driver for brands—though it’s often forgotten. Yet, it’s free and downright simple to use. What’s not to like about free traffic and brand awareness? Why doesn’t email signature marketing get more love, then? Well, it’s not sexy. We won’t argue with that. Plus, it’s certainly not the […]
Looking for ways to optimize your Twitter marketing approach, and make the most out of your brand tweeting efforts? This will help – among its various resources and tools, Twitter has a dedicated section on Twitter Ads Best Practiceswhich provides a range of tips on how to optimize your marketing tweets, based on case studies […]
Google Ads has been around for over 20 years already, and it’s still firmly holding onto its spot as the most popular digital advertising platform of them all. There is a good reason for that: the platform allows advertisers to appear on the world’s most used search engine, as well as Youtube, Gmail, and hundreds […]
Google has posted a whole new section in the article structured data documentation for author markup best practices. These new best practices can help you communicate to Google the correct author details for your articles. The new guidelines can be found here and say “To help Google best understand and represent the author of the […]
Have you considered the potential of Reddit for your digital marketing efforts? The platform currently serves over 52 million daily active usersand with highly engaged communities in all manner of niches, it could well be a great path to not only learn more about your target market, but also connect with them in a more […]
Google has added one line to its video best practices document explaining that you should have at least 80% of your thumbnail pixels have little or no transparency to enable video indexing. The new line was added over here and says “Transparency: At least 80% of the thumbnail’s pixels must have an alpha (transparency) value […]
The email unsubscribe experience is a crucial interaction between the sender and the recipient. If there’s any friction or confusion while a recipient tries to unsubscribe, this could mean trouble for your sender reputation and email delivery rates. Don’t worry. This post will describe how to streamline the unsubscribe process and provide some campaign ideas […]
Creative work is invigorating. Searching your instant messages for scattered Google docs? Not that much. Working extra hours because a note was missed in one of your dozen communication tools? Definitely not. Save your seat for our new Build in Bluescape live sessions to learn best practices for streamlined team collaboration in a hybrid or […]
There are so many sources of information about your prospective customers. You have website analytics, email campaign data, advertising stats, and more. The question isn’t where to find customer data — it’s how to manage it. You need a tool that can turn your data into actionable information. One option is a customer relationship management […]
If better open and click-through rate, as well as higher sales, is what you’re after — never underestimate the power of regular email list cleaning. After your email is sent out it can take multiple trajectories. It can end up in a spam folder, never to be seen by the intended reader. Or, it can […]