Without careful planning, advertising on social media can sometimes feel like shouting into the void (or throwing money directly into a shredder). With a bit of foresight, though, using LinkedIn ads can guarantee your brand’s voice makes its way to the right audience—an audience of influential decision-makers, at that. Among LinkedIn’s 875 million+ members, your […]
LinkedIn continues to double, and triple-down on AI, this time in its Sales Navigator platform, with two new additions designed to help marketers hone in on more viable prospects. The first update is a new element called “Account IQ”, which uses generative AI to provide an overview of a specific business. As you can see […]
I may not have Justin Welsh’s celebrity status on LinkedIn with half a million followers, but my journey is worth sharing. With just 30,000 engaged followers on LinkedIn, I managed to take my consulting business from a $0 startup to a thriving $100,000 yearly. I started as a content marketing consultant, leaving behind my nine-to-five […]
As LinkedIn continues to add more features to help creators stand out in the app, it also needs to keep its core purpose in mind, which is to enable its members to advance their professional careers, which, of course, will occur mostly outside of the app itself. And while some people are able to make […]
Get the need-to-know highlights from the social media industry that happened the week of October 9-13. Meta Creator Compensation for AI Chatbots Meta is investing heavily in creators, with a whopping $5 million deal for a top creator’s contribution to AI chatbots. Explore Meta’s creator programs to potentially monetize your contributions. AI Celeb Backlash Meta's […]
I am a professional writer, took LinkedIn personal branding courses, and joined their official creators’ program – and yet, I struggled to consistently post my entrepreneurial journey of building Merrative. At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn […]
Many social media platforms are rethinking the way they reward their top creators. A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure. But with Meta’s new verification subscription and X Premium, getting the […]
In part one, we learned about Chris Long and also spoke about his co-worker, the profession of SEO, Bill Slawski. In part two we dig into helping people in SEO on social media and SEO career change Chris Long is super active on LinkedIn, he is one of the most popular SEOs on LinkedIn. I […]
I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. Over the past few years, I’ve watched as the platform evolved from a job seekers’ hub to a playground for entrepreneurs and creators looking to become industry authorities and drive sales. There’s no doubt doing so is […]
Many of the companies generating buzz on social media right now likely all have something in common: it’s not just their brand accounts posting great content, but their employees too. That’s particularly true for businesses and employees active on LinkedIn. According to the network-building platform, content posted by employees is seen as three times more […]