LinkedIn continues to double, and triple-down on AI, this time in its Sales Navigator platform, with two new additions designed to help marketers hone in on more viable prospects. The first update is a new element called “Account IQ”, which uses generative AI to provide an overview of a specific business. As you can see […]
Donald McClymont Swapping Caledonia for California has paid off for Dingwall man Donald McClymont. The company he co-founded, Indie Semiconductor, is on the US Nasdaq stock market with a turnover of millions of dollars and is playing an important role in helping the auto industry transition into a new era of self-driving, electric power vehicles […]
The opinions of entrepreneurs’ contributors are their own. The concept of “content marketing” has been around for two decades, but it is only now gaining traction because it has become possible to measure the effectiveness of content. An important metric by which content marketers are judged is engagement – how many people click, share, or […]