LinkedIn has gained an extra level of assurance for advertisers, with the Media Ratings Council (MRC) granting accreditation on several of LinkedIn’s display ad metrics. After submitting to a voluntary MRC audit, LinkedIn’s processes have now been verified by the Council, meaning that LinkedIn’s measurement and reporting systems adhere to industry standards across several key […]
Having a strong LinkedIn game is no longer an option. What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality […]
The algorithm giveth and the algorithm taketh away. Such is the cycle of social media. After launching their native carousel post format in July 2022, LinkedIn recently announced their removal of it less than a year later. Why? Apparently because of user feedback that LinkedIn carousels (and link stickers and profile videos) weren’t hittin’ the […]
Have you noticed a change in your LinkedIn engagement of late? Maybe you’re seeing more posts from the same people repeatedly, or you’re getting fewer notifications? There’s a reason for that. As outlined by LinkedIn expert Richard van der Blom, LinkedIn’s been tweaking its algorithm and notifications of late, which has significantly altered some aspects […]
I often get the same response when I ask people why they don’t post on LinkedIn more often: they can’t think of anything to write. If you’ve ever had this problem, it’s very common but easily fixable through a technique I use. And this technique won’t just give you a cheat code to an unlimited […]
This is not good – and men, you need to take notice. According to a new poll of over 1,000 female LinkedIn usersmore than 90% of women have received romantic advances, or similarly inappropriate messages in the app. 90% What’s up with that? The survey conducted by Passport-Photo.onlinealso found that more than 74% of women […]
the LinkedIn teamreferred to as “unlikely champions of creativity” by the Creative Review, have turned their focus to creators in recent years. Features like Creator Mode and LinkedIn Top Voices have made the platform a destination for many looking to grow their personal and business brands. Creators like Justin Welsh have seen massive success by […]
LinkedIn’s algorithm has always been a bit of a mystery – until now. The algorithm recently underwent some key changes, and the team (through Dan Roth, editor-in-chief, and Alice Xiong, a product management director) Sat down with Entrepreneur to explain them. In this article, we’ll highlight the key points from the team’s interview about the […]
Are you looking for ways to improve your LinkedIn marketing strategy? Want to learn how to effectively use LinkedIn InMail to generate new business? The team from brafton share their LinkedIn tips in this infographic. Here’s a quick summary: Select the right transmitter Include a banner ad A/B test your campaigns Keep your messages short […]
While I get that AI content is going to become more and more common over time, and that trying to fight that flood will be very much like trying to fight a literal flood – utterly useless – I still think this use case, in particular, is a bad idea. As we reported recentlyamong its […]