2023 was a big year for LinkedIn and its top creators. The platform cracked 1 billion users, added and removed several key features (goodbye Carousels), and became a destination for many top creators. The LinkedIn team must have come away with many lessons as they announced some key pivots within the first month of 2024, […]
While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. (Second only to the 16% business use growth of TikTok.) Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. LinkedIn is the platform of choice for many businesses looking to make […]
It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator. While actively hunting for my new role in early 2023, I took advantage of the free trial of LinkedIn Premium, then extended it for another few months. As a job […]
There have been various reports circulating throughout different LinkedIn communities as to the effectiveness of hashtags in the app, and whether you even need to bother with hashtags in your LinkedIn posts anymore. As you may recall, for a long time, LinkedIn didn’t actually support hashtags at all, but then in 2018, the platform not […]
Wanna build your LinkedIn network fast? Don’t wanna spend hours crafting connection request messages only to be left “pending” forever? Not to fear: all you actually need to do is comment on other people’s posts. But what kind of comments are best? Where do you leave them? What should you say? How long do they […]
LinkedIn Elevate shut down as a standalone tool back in December 2020. Ever since, some of its features have been integrated into LinkedIn Company Pages. Some — but not all. Three years later, employee advocacy is as important as ever – both within LinkedIn and across other social platforms. LinkedIn’s advocacy options built into Company Pages […]
LinkedIn continues to add in more generative AI elements, this time within its education tools as part of an expansion of LinkedIn Learning. First off, LinkedIn is experimenting with a new coaching element, which will use generative AI to guide your learning journey, based on specific queries related to your current career stage. So if […]
It was 2015, and I was in my first year of college when I learned about LinkedIn. Like any normal first-year, I rushed into the platform to create my account to enter the corporate world. Four years passed, and my account was still sitting brand new with just my name and four or five connections. […]
LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Much like Instagram carousels, they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. They also […]
Among all the social media platforms out there, LinkedIn stands out as the go-to platform for professional social networking. But with over 900 million people using it, how do you stand out? It requires more than a compelling bio and a polished profile image. We’ll walk you through how to leverage LinkedIn SEO to enhance […]