It’s hard to think that year after year we need to go back to the debate the validity of affirmative actions that aim at the inclusion of socially underrepresented groups in workspaces. The hot topic at the moment involves the professional social network, LinkedIn. The company, which has more than 740 million users and is […]
Why LinkedIn Isn’t Working For You (and How To Fix It) You joined Linkedin because someone said it’s a great place to find work, or freelance clients. But, somehow, it’s just not falling into place for you. sounds familiar? There are many reasons why Linkedin isn’t working for you, or for many people. But, done […]
If the last two years have taught us anything, it’s that digital connection is essential. While trade shows, seminars, and in-person events provide unique networking experiences, businesses can’t always rely on the physical world to grow their audience. Luckily, digital networking has never been easier. From attending webinars to hosting virtual happy hoursthere are so […]
Which LinkedIn ad option is best for your brand? We recently searched our audience’s insights to get direct feedback on which LinkedIn advertising option is delivering the best results for their business, via a Poll on LinkedIn. As you can see here, 42% of the 410 responses to our survey said single image ads were […]
When someone asks us a question about niche marketing, one of our first thoughts is LinkedIn. Whether they’re targeting a certain company, an industry, a profession or demographic, LinkedIn is a great place to start. It helps you find niche prospects, determine your connections to them, and helps you market to them. Before we dive […]
LinkedIn is the world’s premier business network with 722 million users as of January 2022. 25% of all American adults use LinkedIn, and 22% of those use it every single day. The main reason? To “strengthen their professional network.” For individuals, it’s a great place to stay in touch with old colleagues, get referrals for […]
“Thought Leadership” is one of those buzzwords that we’ve all heard about a million times. And while it feels like one of those horribly overused clichés based on my experience as an entrepreneur and coach for business leaders and entrepreneurs, I understand why we hear it so often. Because it works well done. I tell […]
As you have no doubt read many times before, Generation Z is and will be an increasingly critical market for all businesses be the largest generation of consumers in the world. Which of course makes sense. This is essentially how time works – when younger people grow up, become adults and employees, and therefore become […]
LinkedIn is no longer just about keeping an eye on your old colleagues. Many small business owners have benefited tremendously from this including LinkedIn as part of their social media strategy, from building brand awareness to connecting with valuable mentors to attracting new customers. While you can gain a lot of traction by simply posting […]
LinkedIn is often viewed as a focal point for personal career development, but it can also be an incredible resource for growing your business. Especially if you are a small business owner, its personal brand closely related to your company’s mission, LinkedIn shouldn’t be overlooked as part of your social media strategy. I sat down […]