Google Optimize is officially set to be sunsetted in September 2023, leaving marketers without one of the most popular tools for A/B testing and user experience optimization. This Google Optimize sunset will significantly impact marketing professionals who rely on Google Optimize to make data-driven decisions about website design and user experience. Marketers need to understand […]
We’re all used to Google telling us how to rank well, how to produce good content for people and give them good experiences. It was then that ChatGPT arrived in full force, showing endless possibilities to create content in different ways and changing the future marketing trends. In a way, Google didn’t care so much, […]
Google has posted one of its Google SEO office hours, this one was posted today, recorded in January, after the Google layoffs news, and one question asked was about if you should worry about spammy from porn sites and if they can cause bad for ranking in Google Search. In short, Lizzi Sassman from Google […]
On Thursday, January 26th, there were some signs of a possible Google search ranking algorithm update. The signals and chatter I was tracking, honestly, were not at super high levels. However, now that I see Glenn Gabe shared some really shocking charts of sites previously impacted by Google updates but now seeing a big swing. […]
Here is a cotton candy machine that was at the Google office for a YouTube Live event a few months back. I don’t think this machine lives there, I suspect Google rented it for the event, but I am not sure. We did see some Googlers eating cotton candy a year ago… Just saying… This […]
We knew it what’s coming, Google Ads now supports negative keywords for brand safety at the account level. Google has just added account-level negative keywords to Google Ads and the PPC community is happy about it. I spotted this first via Melissa Mackey on Twitter who credits @NilsRooijmanSEA with the find on LinkedIn. Melissa wrote, […]
Gary Illyes, from the Google Search Relations team, said on LinkedIn that Google Search handles the marquee HTML tag “appropriately.” What does it mean by appropriately? That is Gary for you. I assume it means Google can read the text within the marquee HTML tag. The marquee HTML element is used to insert a scrolling […]
Did you know that in some browsers, specifically on Android on Chrome and maybe others, that you can scroll to see more of a longer and truncated snippet in the Google Search results? I didn’t but Kamran Badal spotted this the other day and Glenn Gabe was able to replicate it. I am not sure […]
As I mentioned briefly last week, Google announced mass layoffs last week, and I discuss what I know so far about it. There are also reports that Google is pushing advertisers to use third-party resellers and not their internal staff. The DOJ sued Google again to break up its ad business. Microsoft announced its earnings, […]
Over the past year, Google has repeatedly noted that a China-based group has been looking to use YouTube, in particular, to influence western audiences, by building various channels in the app, then seeding them with pro-China content. There’s limited info available on the full origins or intentions of the group, but today, Google has published […]