With generative AI and the new AI search features, we are not only able to use some generative AI tools to create excellent content, but how searchers access information is on the verge of changing. This is causing some concern and fear within the SEO industry. Liraz Postan posted a poll on Twitter SEOs “Are […]
Remember a few weeks ago; I showed a test where Google Ads allowed some advertisers to use AI to generate ad copy for their search ads? Well, the Financial Times reported that Google held an internal presentation showing how Google plans to add generative AI in ads. This will reportedly be used in Performance Max […]
What a busy week, we had Google confirm it is working on an all-new search engine that uses AI and Bard. There is no ETA for when that will go live, but in the coming months we will see more minor updates to Google Search to embed AI throughout; this is code-named Magi. Google’s April […]
This week in search, we covered the new April 2023 reviews update that goes beyond just product reviews. We also covered the possible impact the Google March 2023 broad core update had on local search. Google’s John Mueller said they don’t launch algorithm updates and say they got everything wrong. Google released its web spam […]
Generative AI is the latest big tech trend, with the latest variations of text and image generators now able to create original content that’s comparable to human outputs, opening up a range of new possibilities. That’s also freaking a lot of people out, due to concerns that they could be out of the job entirely […]
The Google broad core update for March is not done yet, and we see tremors. Google started to roll out Bard, and while it’s fast and has a sleek interface, it was a bit underwhelming when compared to Bing Chat. In fact, Bard is unlikely to link to sources and content creators too often. Even […]
On March 14th, Google published its Generative AI prohibited use policy that states where you are not allowed to use its AI features to create content and information. This is not specific to search but as many of you can imagine, this might one day, bridge over to Google’s webmaster guidelines (or search essentials). I […]