So you’re trying to help your colleagues meet their sales quota, and you’ve come up with an awesome strategy… You’ll host a webinar, and invite everyone who could potentially be interested in your company’s products or services. Once the webinar’s over, your colleagues can then reach out to attendees, upsell them, and meet their sales […]
Saying that the coaching business is on the rise is like not saying anything. Imagine 20 billion dollars. This is the market value of the coaching industry. Yes, $20B! Now, picture that the US coaching market alone has grown by 30% during the last five years. Pretty lucrative perspective, right? Yes, running a business based […]
An abandoned browse email is sent to shoppers who viewed a specific product or category page on your website but left without adding a product to their online cart. A familiar struggle, isn’t it? Abandoned browse emails are slightly different from cart abandonment emails which are triggered when shoppers add products to their cart but do […]
Thousands of marketers around the globe share the same mission – they want to send the best and most effective email marketing campaigns. While there are many ways to measure the success of your email marketing strategy, what your subscribers think of your messages and how they make them feel is crucial. That’s why, in this article, […]
You know how they say a closed mouth doesn’t get fed? If you want someone to do something, you gotta ask for it. Writing a killer call to action (CTA) is one strategy to get what you want. Whether you’re trying to get people to buy your products, sign up for your emails, or join […]
How many times have you been to a McDonald’s and heard them ask, “do you want fries with that?” after placing your order? That’s a classic example of cross-selling. Did you know this simple sales technique reportedly increases McDonald’s annual revenue by 15-40%? And the same technique can be deployed in online businesses. In your […]
While there are endless literary techniques that writers can use to spice up their writing, polysyndeton is one that you mayor may not have heard of. Whether you know it by its name or not, you have certainly come across it in your reading. Maybe you didn’t notice it while you were reading, but once […]
Gamification has been a part of our lives since childhood, and it continues to be relevant even as we grow older. Marketers in various industries use game mechanics to increase user engagement, boost sales and improve brand loyalty, and email marketing is no exception. In this article, we’ll highlight the advantages of email gamification, showcase […]
Marketers often consider email newsletters a must-have for email programs because these businesses allow to engage leads and customers while building a community of loyal brand advocates. But sometimes marketers find themselves drawing on stale or uninteresting content to stick to an agreed-upon cadence. It’s an understandable situation. The “we always send on the third […]
Social media RFPs (requests for proposals) are the starting places for many successful social media strategies, campaigns, and collaborations. Actually, a social media RFP template is the starting place. Creating a great RFP for social media marketing services isn’t easy, after all. Write something too vague, and you’ll be sifting through unhelpful applications. Leave too […]