You can’t please everyone. Today, if you want to purchase something, it’s not hard to find what you’re looking for online or offline. Most businesses fall under a commercialized space, which makes them and their competitors’ offerings extremely easy to locate and interact with. Whether you’re looking for retail goods, financial services, or even technology […]
The customer knows best (usually), and what better way to get their feedback than with survey emails? In-email surveys let you collect valuable insights from your recipients without sending them through a loophole of links. Recipients just enter their information into a built-in interactive form, and shazam—you have valuable survey data. Building a survey email […]
Although they’re “just” for your own employees and colleagues, company newsletters shouldn’t be taken for granted. When you learn how to do them right, they can be effective communication tools that’ll help to keep your team informed, engaged, and entertained. Below you’ll find the pointers, examples, and company newsletter ideas that you can bring back to […]
Having a well-functioning services page is absolutely crucial for a business. Why? Because product/ service pages are what 86% of potential customers want to see after landing on your homepage. Additionally, 47% of users check it out before looking at any other section of the site. Source So, if people go on to your services […]
Despite its age, email marketing remains one of the most effective online marketing channels out there. It’s affordable, easy to get into, and provides an unbeatable return on investment for companies big and small alike. In this article, we cover everything you need to know to get started with email marketing. Keep reading to learn: […]
Webinars are now the go-to tactics brands use to get more leads and customers. For one thing, it’s a platform where you can share valuable insights and tips with your target market and win their trust. Doing a live webinar is also a way to engage with your prospects and leads and build a relationship […]
There are currently 4.62 billion social media users worldwide—over half of the world’s population. You can reach wider audiences and grow your business within this huge pool of people. But in the busy world of social media, getting to your prospects is easier said than done. This is where social media advertising can help. When […]
You can listen to the article (narrated by a real person): Are you unhappy with the number of leads your company’s website is generating for you? If driving traffic isn’t the problem, then I’ve got bad news for you – it’s your website. *dun dun duuuun* Don’t worry, though. I’m not going to tell you […]
Google has updated the client libraries and code examples for the new Google Ads API version 12which was released a couple of weeks ago. The code examples are on github and include ApplyRecommendation.cs, DetectAndApplyRecommendations.cs, DismissRecommendation.cs and GetTextAdRecommendations.cs. These were all added about 9 days ago. I asked Ginny Marvin, the Google Ads Liaison, about what […]
Popups are an internet staple. Controversial at the beginning, they quickly became an essential part of the ‘world wide web experience.’ They’re something you expect to, well, pop up once in a while in your browser window. Love them or hate them – pop up are a tool that brings immense value, both for internet […]