Twitter can be a powerful tool for promoting events. But most promotions only cover the build-up to an event. When you live tweet an event, you can attract attention at the most important time — while everything is happening. Plus, real-time coverage of events allows your online audience a chance to engage with an event […]
Humor is a great way to engage people. It helps lighten the mood, brings a smile, and, if done well, makes your brand more memorable. But before we get into how we can add humor to emails, let’s lay some groundwork. Funny campaigns don’t work for every brand. You don’t want your medical provider or […]
Welcome emails are some of the most important communications you’ll ever send to your recipients. After all, your welcome email is likely their first impression of your brand in their inbox. So you have to make it count! Your perfect welcome email should do 3 things: Remind email subscribers why they joined (and thank them!) […]
Retention marketing isn’t a new strategy, but it’s definitely one that deserves a bit more love and attention. It’s the spirit behind the notion that it’s more valuable to have 10 brand fanatics rather than 100 loosey-goosey customers. The 100 flaky customers might all make a purchase once in a lifetime, but your brand loyalists […]
When you’re planning to be out of the office, with no intention of checking your inbox, there’s one thing you have to write before closing the laptop and going into your “offline mode.” The out-of-office message. It might come easy, especially when you just want to get it over with quickly. But maybe you’re feeling […]
Google for years has been doing super fancy search features based on reviews left in Google Maps. Here are some more features that may or may not be new, but you should be aware of in any event. Specifically, Google using hotel reviews to build lists of things to do and also to show quick […]
As startups and brands move upmarket and seek to target higher-value enterprise clients, they come to a crucial realization: The sales and marketing tech stacks they’ve developed don’t support a new account-based approach. To solve this, your company needs to develop a sophisticated account-based marketing software stack, covering capabilities including: Customer Intelligence Account management and […]
Nearly every time I bring up Facebook, someone scoffs and tells me they’ve stopped using it. If you’ve heard similar stories, you may be wondering: are Facebook ads still relevant? The answer is: Yes. Hard data disagrees with all this anecdotal evidence — in 2022, Facebook is still the most-used social media platform in the world, […]
Little is more captivating to people than themselves. On social media, people spend up to 80% more time talking about and referencing themselves than any other subject. This makes sense when you consider that neurologists are discovering that our brains code information differently when it focuses on the self. This is what self-referential marketing is […]
Web push notifications occupy a unique place in the digital marketing landscape — allowing you to reach both mobile and desktop users in real-time, without having to build your own app or even an email list. You can use web push notifications to notify your audience about all kinds of things, from promotions to events […]