Web push notifications occupy a unique place in the digital marketing landscape — allowing you to reach both mobile and desktop users in real-time, without having to build your own app or even an email list. You can use web push notifications to notify your audience about all kinds of things, from promotions to events […]
One of the best ways to stay inspired when working as a copywriter is by studying what other copywriters are doing. Look at what they produce and break down the elements. Ask yourself, why does this work? What unusual writing techniques are they utilizing? What can I learn from their approach? Copywriting examples to inspire […]
Do you ever wonder how you and your team could save time on manual tasks such as data entry, marketing, or recruitment? The answer may be business automation. Business automation can save you money, eliminate errors, and unleash your team’s creativity. It boosts productivity by streamlining your business processes, and it can even improve your […]
Imagine you’ve come across a new phone case you like and buy it. You’re so happy with the new case that you review it online and recommend it to a friend. Unfortunately, your phone case cracks a few days later. “No problem,” you think, “I’ll just return it.” But when you return the case, the […]
Reading a bad email newsletter is a lot like reading a bad review. Cringeworthy copy? Check. Feel like hugging the business owner? Check. Worried about doing business with this brand in the future? Check. Just like bad reviews discourage prospects from trying out your business, bad newsletters discourage readers from staying opted into your email […]
Businesses that don’t attract leads and convert them into customers don’t survive very long. Data from the United States Bureau of Labor Statistics indicates that 70% of private businesses close before their fifth year. We’ll never know the full reasons behind why each business fails, but we do know that 20% of failed startups cite […]
Picture the scene. You spend hours working on a perfectly crafted marketing email. You go back and forth, deleting a word here, adding a comma, and using your thesaurus to get the tone just right. Finally, you hit send. Then, you hover over your inbox like a lovesick 90s teenager waiting by the house phone. […]
Having a professional website is the first step to success as a freelancer. Your social media accounts/pages or directory profiles can’t replace it. A website creates the difference between a powerful success story and an average business. Also, a website is your own property and has a unique digital address. You can design and publish […]
Cart abandonment is among the most serious issues any ecommerce store can face. It’s equally unpleasant as it is unavoidable. In 2021, shopping cart abandonment rates were 70%. That’s over two-thirds of all visitors adding items to a cart on an ecommerce store just like yours and then failing to complete their online purchase. It […]
Whether you curl up with memoirs on a frequent basis or pick one up every now and again, you know powerful memoirs have the capacity to take readers for an exhilarating ride. When I teach people how to write a memoir, we talk about how to tell a compelling story. While all memoirs are different, […]