Listen to this post in audio format: Love ‘em or hate ‘em, email blasts are still a thing. Whether you’re launching a new product, promoting a brand new book, or announcing a massive sales campaign – you’re most likely going to start with an email blast. Better yet, you’d start with an email campaign. Is […]
Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again. There are many […]
In today’s environment, taking a “build it and they will come” approach is unlikely to yield great success. Having a website, a social media page, or a Google My Business listing is a great start but insufficient to truly attract, engage, and convert new customers. To succeed, you need to reach customers where they are […]
Your small business is the perfect outlet for your passion and creativity. With your products and services, you’re able to positively contribute to your customers’ lives. Simultaneously, your company can also be a great channel for championing a cause that you and your team care about. Through your brand, website, and social media channels, you […]
Abandoned cart emails are a nonnegotiable part of any ecommerce store’s marketing strategy. Or at least they should be. Why? Because of these eye-opening abandoned cart email statistics: Customers abandon over 77% of digital carts Abandoned cart email open rates hover around 43% Abandoned cart emails boast a nearly 9% conversion rate Those are some […]
What’s the first thing you do when looking for a new restaurant, dog groomer, or anything else? Google it, of course. But how do those businesses show up there? Answer: By creating a free Google Business Profile (formerly known as Google My Business). Why is Google Business Profile so powerful? It’s simple: Customers see your […]
The title of your book is maybe one of the most important things about it, aside from the cover. It’s got a lot of work to do: the title needs to be memorable, it needs to fit in with other books like yours, it needs to catch your reader’s eye, and it needs to represent […]
The year is 2015 and, if you were a gamer at this time, you might remember how difficult it was to interact with your friends when playing online and remotely with them. If you’re not a gamer, I can explain it to you. We only had TeamSpeak (if someone could pay for it) and Skype, […]
Think about all the times you’ve wracked your brain trying to remember your password, was it 24 or 42? What is there? or a #? And eventually giving up to click the “Forgot password?” link. As someone who can never seem to keep my password straight, I rely on reset password emails. Password reset emails […]
Twitter can be a powerful tool for promoting events. But most promotions only cover the build-up to an event. When you live tweet an event, you can attract attention at the most important time — while everything is happening. Plus, real-time coverage of events allows your online audience a chance to engage with an event […]