If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful […]
A landing page is one of the most crucial tools in digital marketing. It plays a huge role in determining the overall success of your marketing efforts. A well-designed landing page makes generating new leads and customers feel almost effortless. But unfortunately, creating such a landing page is no easy feat. From headlines, CTAs, copy, […]
Losing an engaged customer can feel a lot like going through a breakup. After all the time and effort it takes to build a customer relationship, watching a person disengage from your company, perhaps never to return, can create a sense of dissatisfaction in even the best entrepreneurs and marketers. The good news is that […]
Successful businesses are built on strong relationships. And that means really understanding your customers and prospects. What problems do they have? Where are they in the customer journey? What products are they most likely to purchase? Answering those questions requires data. More data than a spreadsheet or series of emails can handle. What you need […]
CRM dashboards provide a centralized view of your business’s data, sales, and key performance indicators. Your customer relationship management (CRM) solution contains a wealth of essential data on your customers, leads, in-progress deals, marketing campaigns, and more. But it’s not enough just to store that information. You need to be able to access it quickly […]
You want to self-publish your book, but budgeting for the process is more challenging than it looks. The numbers you hear from experts regarding the costs of self-publishing are all over the board. Do authors really manage to release quality books without paying for professional editing, design, marketing and other services? Or will you have […]
Every year nearly one in four of your email subscribers decide they don’t want your ecommerce emails anymore. It sucks to lose hard-won customer interest after you put in so much effort to build a great email list, especially when 40% of your revenue comes from repeat customers. Those unsubscribed email notifications can feel just […]
Vivid verbs show (vividly) rather than tell. These verbs help show what’s happening mentally or physically to a character. They paint a picture in your reader’s mind. What exactly is a vivid verb? It’s a descriptive verb, which allows you to create interest and even excitement in your writing. A captivating story Have you ever […]
So you have a niche product that appeals to a select target market. That’s great. Occupying a niche allows you to focus on exactly the kind of client you want and limits your competition. But how do you reach your niche market online? Reach your niche market using social media Social media is one of […]
Although there are numerous articles and videos about generating real estate leads online, most realtors still use inefficient lead generation methods such as door knocking. And since real estate is a field where you might have to deal with feast and famine periods, you really have no choice but to be able to fill up […]