3 Methods to Reach a Area of interest Market On-line (With Examples)

So you have a niche product that appeals to a select target market. That’s great. Occupying a niche allows you to focus on exactly the kind of client you want and limits your competition. But how do you reach your niche market online?

Reach your niche market using social media

Social media is one of the best ways to target your niche market. Your customers use social media to keep up with subjects they are interested in, so it’s a great place to find a targeted audience. Here are a few examples of how you can tap into the power of social media to reach your niche market.

1. Start a Facebook page. Design the page to to appeal to your ideal customers’ interests. For example, if your product is custom ski apparel your Facebook page could highlight the best ski resorts, current weather conditions, or product reviews.
2. Start a LinkedIn group targeted to your audience. So if your niche market is people in the healthcare industry, start a group that encourages members to discuss healthcare law, best practices, and challenges facing the industry.
3. Create profiles on niche social media. Many social sites are targeted at the same niche market you want to reach, so all you have to do is sign up and start participating. For example, if you remodel homes create a profile on Houzz.com and showcase your work to people already in the market for exactly what you do.

Target your niche market with a blog

To build credibility with your target audience, use a blog to display expertise in your field. It’s the perfect opportunity to establish yourself as the go-to authority in your industry. A few things to remember when writing for your blog:

1. Write for your audience. The topics you cover need to be interesting and relevant to your niche market: for example, answers to frequently asked questions, tips & tricks, or humorous stories about your industry.
2. Have a voice. The most successful blogs reflect the personality of the writer. By putting a little of yourself into the posts it helps establish a relationship with the reader.
3. Use SEO keywords. If you want readers to find your blog, be sure to do some keyword research. If you don’t know SEO basics then talk to an online marketing consultant before you get started.
4. Share your blog posts on social media.

Reach your niche market by marketing on related websites

Marketing on third-party websites allows you to take advantage of someone else’s success at reaching your niche market. By associating yourself with a popular name within your niche you can build brand recognition and drive traffic directly to your own website. A few ways to go about this are:

1. Write a guest blog post for a popular blog in your niche. This offers the same advantages as writing for your own blog, with the added bonus of reaching someone else’s audience.
2. Offer a discount code or free offer exclusively for users of the particular website you’re marketing on. The website owner enjoys the benefit of bringing their audience value while you get access to their audience.
3. Partner up with the niche site to create content such as videos, podcasts, or webinars in which you can cross promote one another.

The beauty of niche marketing is that you can save time and money by targeting the people most likely to be interested in your product. If you’d like more ideas for how to reach a niche market online contact Mystique Marketing.