SaaS companies thrive on customer retention. The more users you can retain, the higher the customer lifetime value (CLV). Higher CLV helps optimize your overall ROI. But how do you promote customer retention? First and most important, you need a great product. None of the other customer retention strategies would be effective if your product […]
The new year can be an excellent time to grow your customer base, which starts with top-notch email campaigns. However, they have to open your stellar email campaigns to read them—that’s where New Year email subject lines come in handy. Everyone wants opens in the inbox, so you’ll have to stand out to outdo the […]
We ask a lot of our customers: to click, look, read, purchase, attend. It’s important to stop asking every once in a while and give thanks to the people that keep us in business. From a recipient perspective, it’s refreshing to receive a thank you email and be recognized for our contribution. And from the […]
There’s no point in driving traffic unless you know what you’re doing with it. There’s no point in throwing down an ad budget, running a webinar, or writing a blog article unless it has a clear objective. And, for most B2B or SaaS businesses with long sales funnels, that objective is lead generation. There are […]
Product, event, promotion, oh my! There are many different types of emails that you can send for a variety of purposes. To help you craft the best email for your business goals, we’re sharing examples of 21 different types of emails and tips for each. Keep reading for information on products, privacy, event, educational, and […]
CRM dashboards provide a centralized view of your business’s data, sales, and key performance indicators. Your customer relationship management (CRM) solution contains a wealth of essential data on your customers, leads, in-progress deals, marketing campaigns, and more. But it’s not enough just to store that information. You need to be able to access it quickly […]
Small businesses face some branding challenges that larger businesses don’t need to deal with. How to build your brand on a small budget. Time. Having the in-house talent to put together stunning brand guidelines and logos. Even though small businesses sometimes have marketing challenges related to a lack of resources, there are also a few […]
We all know that if you’re creating a website, an About Us page is a must. However, what we might not know are some of the best practices to keep in mind when creating About Us pages. So, for this piece, we spoke to content marketing experts and asked them their thoughts on what makes […]
You do have your upcoming Black Friday email strategy planned, right? Look: People take less than 3 seconds to decide if they’ll click on your Black Friday marketing emails. If they open your email, you only have 11 seconds to keep their attention. You need to plan a Black Friday campaign that will stand out […]
Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. We are sure you know that. But it is also a really broad concept, with plenty of different tools and approaches to turn theory into action. How can you use it in a way that amazes your audience and makes […]