Isn’t it funny that email marketing remains one of the best tools for reaching your audience despite being such an old channel? This is all thanks to its cost-effectiveness and high ROI potential–the average stands at $36 for every $1 spent. But email marketing also has its faults. The main one is the inevitability that […]
Unprecedented entertainment industry strikes didn’t just affect movie production. They also rocked marketing, upending how things have been done for decades and bringing new ideas and tactics. Large studios have never been shy about splurging on advertising. In fact, many have spent over 50% of a movie’s production budget on promotional efforts. Much of the marketing, however, was […]
When it comes to succeeding as a writer, there are a lot of rules and techniques you should know and learn how to use. One of them is how to properly use metaphors in your writing. We will be going over what metaphors are, taking a look at some metaphor examples, and going through some […]
Have you ever heard the phrase, “all sizzle, no steak”? It’s the perfect “meaty” metaphor for social media vanity metrics. It can absolutely be exciting to rack up the likes or see your follower count jump. Of course you want to shout your reshare rate from the rooftops! But be careful. any social metric can […]
If writing a personal essay came with a step-by-step guide—and sadly, it doesn’t—the first step would be to read really good essays. Analyze what works and what doesn’t and determine why the author was able to catch an editor’s attention. Here are some reflection questions to consider when reading a personal essay: Why does the […]
Cyber Monday and Black Friday tend to get all the spotlight during Cyber Week, but there’s another special day that deserves some attention during all the holiday hustle and bustle: Giving Tuesday. How can your Giving Tuesday message stand out in an inbox flooded with deals, promotions, and holiday sales? The answer lies in the […]
Creating engaging campaigns is one of the main challenges for marketing professionals. With so many goals to achieve with some limitations such as time, workforce, and budget, being creative may seem to be the smaller challenge. Seasonal campaigns give us a bigger incentive to go creative and explore different narratives in many different engaging ways. […]
It’s inevitable that some of your recipients might fall out of love with your email or start to feel some email fatigue (with the average person receiving up to 100 emails/day it’s no surprise!)! No matter how helpful your content is or how impressive and creative your templates are, unsubscribes are just a fact of […]
Your Black Friday email subject lines can help or hurt your holiday sales. However, with so much on your plate already, coming up with creative, compelling campaign ideas this late might feel like starting a 10K at the marathon finish line (woof). Black Friday has grown from a one-day, in-person shopping event to a week-long […]
Trying to come up with an idea isn’t easy. You’re probably familiar with this common scenario: “I’m hungry. Want to get something to eat?” “Sure. What do you feel like?” “I don’t know, what do you feel like?” “I don’t know, I’ll do whatever. You think of something.” “I don’t know either. Maybe tacos?” “Nah […]