Unprecedented entertainment industry strikes didn’t just affect movie production. They also rocked marketing, upending how things have been done for decades and bringing new ideas and tactics. Large studios have never been shy about splurging on advertising. In fact, many have spent over 50% of a movie’s production budget on promotional efforts. Much of the marketing, however, was […]
JAWS Are you afraid of sharks? If yes, answer this — have you ever actually seen the aquatic predator in person or even been near a coastal body of water in your life? If not, maybe it’s because you have seen JAWS — Steven Spielberg’s seminal, Academy AwardⓇ winning 1975 thriller about a quaint coastal […]
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