Ecommerce businesses can’t grow their sales without relevant data and actionable insights about their customers and marketing campaigns. The right metrics will tell you when something is working and when it is not. The ActiveCampaign ecommerce dashboard displays metrics for all of your connected ecommerce stores so you can easily understand your online store’s performance […]
Category Archives: Email Marketing
Since it was first announced in June 2021, Twilio SendGrid has worked hard to understand how the introduction of Apple Mail Privacy Protection (MPP) will affect our senders. We spoke to Twilio SendGrid customers to find out what products or features we can deliver to help our senders navigate through what may be turbulent times. […]
This post was written by Scott Elliott of. contributed Find my insight. Data is valuable in creating the next level customer experience. The question, however, is how can you best use data in one place to improve your contact and campaign management. Find my insight is the only Google partner that offers a connector that […]
Each audience segment has its own unique behaviors and preferences, often due to key demographics such as income level, age, or location. By segmenting your audience based on these relevant defining characteristics, you can better target your messages to your users and ultimately increase engagement. To better understand how age and country affect a customer’s […]
Customers are becoming more and more vigilant when buying products and services whose functions fit seamlessly into their own security infrastructure. With data breaches appearing in the news every day, organizations have a critical responsibility to protect the confidentiality, integrity, and availability of the data they store and process from threats of theft and unauthorized […]
This tutorial originally appeared on the Twilio blog. Landing pages are everywhere in modern business. They’re used when people offer a free giveaway in return for someone joining a mailing list, to sell a product or service, and as glorified resumes. Landing pages are a great solution for these kinds of business needs as they […]
The design room In high demand with a waiting list of customers, founder Melissa Love dreamed of spending more time on her day while growing her business when she decided to turn her business into an online course selling website templates. To create that pivot and teach people the principles of design and website management, […]
Erstklassige E-Mails zu schreiben ist leichter gesagt als getan. Im Gegensatz zu einem Blog-Post oder einer leeren Leinwand haben Sie nur wenige Felder und so viele Charaktere, mit denen Sie spielen können, um ein ansprechendes Meisterwerk zu erstellen. Wenn Sie es richtig machen, wird Ihre E-Mail bemerkt, geöffnet und angeklickt. Wenn Sie es falsch machen, […]
Today our teammates at Segment published their second yearbook Personalization status opinion pollwhich marked a turning point for businesses and consumers alike. Last year, the COVID-19 pandemic resulted in a dramatic shift towards digital channels and quickly increased customer expectations. Personalized customer loyalty is the foundation for businesses today – and everyone is trying to […]
Dr. Justin Coulson founded Happy Families in 2005 to help others change their relationships and lives for the better. Over the years, Justin, who lectures in schools across Australia, has grown the company into a membership platform offering a range of resources including blogs, podcasts and other premium content. Happy Families has been an ActiveCampaign […]