Improve your on-line retailer with metrics, insights, and ideas from the ecommerce dashboard

Ecommerce businesses can’t grow their sales without relevant data and actionable insights about their customers and marketing campaigns. The right metrics will tell you when something is working and when it is not.

The ActiveCampaign ecommerce dashboard displays metrics for all of your connected ecommerce stores so you can easily understand your online store’s performance with insights and recommendations on how to grow your business.

The dashboard works with the following ecommerce integrations:

What can you track with the ecommerce dashboard?

The ecommerce dashboard contains the following sections:

• Recommendations for expanding your online shop
• Contact engagement along the customer journey
• E-commerce performance metrics and benchmarks

The Recommendations For You section provides suggestions for immediate action you can take on your account. These recommendations will help you increase customer intent, awareness, purchase rate, loyalty, and engagement.

The dashboard gives you proven recommendations to better retain your customers and grow your business.

Customer journey activity is the activity that contacts perform during the selected time period. Data is displayed for customers who have an email address in ActiveCampaign and who have purchased a product in your connected store.

The customer journey describes the touchpoints consumers enter when they discover, consider, buy your product or service and remain a loyal buyer.

This section shows 4 phases of the customer journey:

1. awareness – Visits to your shop
2. intention – Products placed in the shopping cart
3. Buy – bought a product
4. loyalty – Repeated a purchase

The Ecommerce Performance section shows you key metrics, sales over time, and specific content that contributed to your results.

The industry averages display gives you a benchmark for seeing what’s working – and where you can work on improving.

The most important metrics include:

• Total marketing revenue
• Marketing revenue over time
• Average open rate
• Average click rate
• Industry benchmarks
• …and more

71% of people recommend a product or service because they have had a “great experience” (Convince & convert advice). Knowing how your online store works and how customers interact with your business at every stage can help you create more of these great experiences.

To access the ecommerce dashboard, log in to your ActiveCampaign account. The first page you see is the Marketing Dashboard. Next, click the Ecommerce tab at the top of the Marketing Dashboard.