Create interactive real-time dashboards with ActiveCampaign

This post was written by Scott Elliott of. contributed Find my insight.

Data is valuable in creating the next level customer experience. The question, however, is how can you best use data in one place to improve your contact and campaign management.

Find my insight is the only Google partner that offers a connector that integrates all ActiveCampaign data in Google Data Studio. Your company can streamline all important data in a single place for easy viewing.

Why Find My Insight?

It’s frustrating to log into multiple platforms to find all of your most important business and marketing data. It is best practice to see all of these features in a single view. That way, you can easily identify sales and growth opportunities and remove unprofitable products and processes.

With the latest reporting tools, you can present all of your key success metrics through interactive real-time dashboards that require minimal maintenance and approval.

Your business must make data-driven decisions to quickly reallocate resources to meet changing customer needs and business conditions. Timely and accurate insights enable you to understand the customer journey and adjust your sales and marketing budgets.

The Find My Insight Data Studio Connector can simplify and improve decision making for marketers when you integrate ActiveCampaign.

You can develop a deep understanding of your contacts, campaigns, deals and automations. Our customers have become more data-driven and make better investment decisions based on data. It also automates the entire reporting process, saving valuable time.

“You can immediately see the campaigns sent and their open rates. I think that’s pretty great, ”says Hal Zeitlin, Chief Marketing Officer at Braini.

How Find My Insight and ActiveCampaign work together

Braini used the Find My Insight connector to integrate ActiveCampaign with Google Data Studio to create a fully customizable dashboard for a nonprofit customer. The dashboard presents important key figures in a visually appealing, easy-to-understand format. It enabled the client to gain a deeper insight into their client base and make investment decisions.

Using the Data Studio connector also allowed them to quickly explore and iterate to get more meaningful insights and present to stakeholders. Report users can easily interact and compare data in the dashboards.

Some of the most important metrics that Braini provides for its customers include sends, opens, clicks and click-through rates. The team can view analytics for specific emails, be it their automations or individual broadcasts. Additionally, the dashboard includes link click performance to help understand which content is performing the best.

The Data Studio connector provides tags for prototyping software development. Braini uses tags in ActiveCampaign with the customer’s custom volunteer portal. This is important as it affects the emails people get and the permissions they have on the portal.

How to use Find My Insight & ActiveCampaign

With ActiveCampaign and the Find My Insight integration, you can easily generate reports with Google Data Studio. These reports require no maintenance and are automatically updated every 12 hours. No more waiting for the analyst to generate the reports. Build your report once and find the insights quickly.

Data that is easy to understand

Rely on a single tool to keep track of all of your key metrics and visually present easy-to-understand, actionable insights in real time. Do more than one metric in one place and switch between reports or platforms.

automation

You no longer have to rely on Excel spreadsheets and copying, pasting and importing CSV files. Save hours of time every month.

Single view of the data

Get real-time insights into key email metrics like sending, opening, and CTR from a single dashboard in Google Data Studio. You can also track detailed website statistics and easily provide ways to understand attribution.

Tailored reporting

Build custom reports from scratch and go beyond standard ActiveCampaign reporting. Build dashboards to help you track deals and pipelines, and identify which campaigns and content are driving activity.

Simplify your data for more insights

With the integration of ActiveCampaign and Find My Insight, you no longer need to log into multiple platforms to find all of your key business metrics. You get a single view of your ActiveCampaign metrics in Google Data Studio.

Get a comprehensive, maintenance-free dashboard that centralizes your data and enables you to make data-driven decisions every day. Simplify your reporting with a free 14-day trial by Find My Insight and Google Data Studio.