Email remains a great medium to build relationships with your prospects and existing customers. Yet many business-to-business (B2B) organizations get overwhelmed and fumble in their email marketing efforts. If you’re here, you might have questions like: How to integrate email marketing in your sales funnel and leverage it to drive lead generation efforts? Which is […]
When you’re running a small business, every minute is valuable. You have a lot on your plate and only so many hours in a day to get it done. Most small businesses waste time by not automating. While 40% of large companies have automated processes in at least one business unit, only 25% of small […]
With the myriad of malicious actors involved in email, valid senders must do whatever it takes to prove their identity. One of the ways senders can authenticate their identity is through DomainKeys Identified Mail (DKIM), a cryptographic technology that uses a public key and a private key to check whether the sender of the e-mail […]
You’ve probably spent some time researching email marketing tools that would correlate with your business without costing you an arm and a leg. If you narrowed down your choices to Mailchimp and Campaign Monitor, we might be able to help you make the final cut. Research is an endless process; this is why we are […]
Das Marketing für kleine Unternehmen ist eine einzigartige Herausforderung. Sie haben große Ziele, aber Ihr Budget ist klein und Ihre Zeit ist kostbar. Das heißt, Sie können nicht einfach nur erahnen, welche Marketingaktivitäten sich auszahlen, eine Million investieren und den Verlust nur mit den Schultern vertuschen. Sie müssen sich die Fakten anschauen. Glücklicherweise ist der […]
What if someone could send a message, fake your brand, send from your email account, and break your email infrastructure? And what if we tell you that spammers can do all of these things when you fail to properly secure your email program? Spammers have proven time and again that they are ready to take […]
Event marketing allows you to interact with your buyers and create a lasting, positive impression of your business. That’s just one of the reasons that 31% of marketers believe event marketing is the single most effective marketing channel. Editor’s note: Other studies have argued that out of all online marketing channels, email marketing has the highest ROI. We all […]
Investieren Sie Zeit, Energie und Ressourcen in die Generierung von Leads, haben aber Schwierigkeiten, unterm Strich Ergebnisse zu erzielen? Du bist nicht allein. Viele Unternehmen konzentrieren sich so sehr darauf, den Traffic und die Lead-Generierung zu steigern, dass sie die zweite Hälfte der Gleichung vernachlässigen… Diese Leads in Verkäufe umwandeln. Geben Sie Lead-Nurturing ein. Durch […]
Today’s customers regularly switch between channels and devices when interacting with a brand. They can click an email on their phone, switch to their laptop to do more research, and shop at the store – and expect it to go smoothly. The catch is that most organizations struggle to consolidate data from these various interactions, […]
First impressions make all the difference – especially when you’re trying to generate leads for your business. If a potential customer wants to get your lead magnet or sign up for your service (or product), there’s a good chance the first page they’ll see is your landing page. And if you want your business to […]