It’s been almost a week since the launch of Instagram Threads, Meta’s new social network that competes directly with Elon Musk’s Twitter. And this is not the first time that Instagram has made a kind of “clone” of other social networks, right? Keep in mind that Stories and Reels were created to reproduce Snapchat and […]
Opinions expressed by Entrepreneur contributors are their own. Exactly a month before my birthday, I challenged myself to launch a Newsletter within 30 days. Without dedicating excessive time and effort, I launched Discovery cana newsletter that helps you expand your general knowledge on various topics. This started as an experiment to confirm my analysis of […]
Opinions expressed by Entrepreneur contributors are their own. Social media, content marketing and paid media are powerful tools that can drive the success of public relations (PR) efforts. With a plethora of creative options available, such as compelling content on social channels and targeted advertising campaigns, small businesses can now reach more people than ever […]
It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Search Engine Optimization (SEO). So in this article I will cover this topic bringing data and insights from the State of Marketing Report 2023. Published by HubSpot, Litmus, Rock Content, and Wistia, the report aims to help marketers […]
It’s a Barbie world — even the marketing one. The Barbie movie is just a few days away from its official launch on July 21st, and its promotion continues to be a shining example of marketing. The campaign has all the ingredients to shine your eyes. I’m talking about the clever utilization of one of […]
Meta has released a report on the evolution of data privacy rules in digital environments. Produced in partnership with Deloitte, the study “A Marketer’s Guide to Privacy-Enhancing Technologies” provides details on current demands and possible changes related to user privacy. In addition, it provides suggestions on how companies can prepare for the new data sharing […]
A few weeks ago, I sent our monthly report to my leaders, outlining our achievements and challenges. One of the highlights I enthusiastically included was “Our content is improving alongside the improved quality of our briefs.” I was comfortable with that statement until our CMO asked, “How are we determining this? Which criteria are we […]
Google, Instagram and blogs were once the most popular places to discover trends and help leverage brands. Now, TikTok has become the driving force behind trends and the go-to place for companies that need to keep track of what’s new in their industry. With over 50 million active usersTikTok has become a behemoth in the […]
When it comes to Search Engine Optimization (SEO), many factors influence page rankings. On top of it all, the competition for the first positions is huge, and competitors know how to have websites considered a reference by Google’s algorithms. Therefore, working on some decisive points, like Domain Authority (DA), puts your company in a prominent […]
Over the past decade in marketing, content formats have undergone significant transformations. The shift from static to interactive content and from PNGs to MP4s demonstrates the dynamic nature of the industry. According to the 2023 State of Marketing Report, 25% of marketers are planning to incorporate interviews into their strategies for the first time this […]