Today’s consumers turn to the internet for reasons that go way beyond simple entertainment or the occasional social media chat with a friend. They’re looking for real answers and solutions to their problems, including valuable information that could help them make smarter purchasing decisions. The terms inbound marketing refers to any method that a marketer […]
Google is launching new Artificial Intelligence features to improve the experience of online shoppingmaking them more realistic and inclusive for the consumer. The idea of this new tool is to help users find clothes across a range of skin tones and body types, and also to refine their search until they find exactly what they […]
Opinions expressed by Entrepreneur contributors are their own. As a marketing exec (and someone who works with dozens of other marketing execs to grow their brands), I am bone-tired of hearing about marketing in a recession. I don’t mean to minimize the challenges we’ve all faced over the last year-plus; my team has seen them […]
While investing in fancy tools and following the latest marketing trends can help you get more business, what matters most is the content of your website. High-quality content is key to your digital marketing strategy today, and we’re here to help you streamline your website content creation process. Without high-quality content, you can find it […]
In a recent Google SEO Office Hours (when the Google team responds to user-submitted questions) a question about security headers arose. The question was whether these headers affect the ranking of sites in Google’s search rankings. The short answer is that they don’t. But, despite being simple, this question brings interesting insights for SEO professionals, […]
This past Thursday, June 8, Meta revealed to its employees a preview of the company’s new app to compete with Twitter. The app was shown off during an all-hands meeting by Chief Product Officer Chris Cox, who called it “our answer to Twitter.” Below you can see some screenshots published by The Verge: Image: Playback/The […]
Are we ready to cross borders? Bags ready, booked tickets, the business projected abroad, but what about SEO, is it ready too? It feels like we just heard the sound of a record scratch, huh? And there’s a reason you’re here today, right? Maybe it’s because something about your global expansion strategy is still generating some […]
The popular iOS app Apollo, known for its seamless Reddit browsing experience, is being forced to shut down due to the escalating costs associated with the platform’s new API pricing. The announcement has sent shockwaves through the Reddit community, leaving both content creators and users concerned about the implications of this decision holds. On June […]
Has your Marketing team already started planning for the end of year festivities? Calm down, I know, it’s still June. But if Christmas is a time that warms the sales of your businessthe time has come to prepare — and TikTok knows it well. The media application has just released the 2023 Holiday Marketing Playbooka […]
Instagram CEO Adam Mosseri published on the social network’s blog and in a Video on his personal account, updates and an overview of how algorithms work on Instagram, which can help us better understand how to optimize the results and reach of content in the app’s feed, and also in Stories and Reels. Mosseri shared […]