Whether you’re a content manager, SEO expert, or even a growth hacker, you likely need to craft content outlines from time to time (or often) in your marketing routine. Your content marketing team might have reached a level of maturity where creation processes are well-defined and functional. Or perhaps you’re just starting to structure a […]
Opinions expressed by Entrepreneur contributors are their own. Over the past few years, content marketing has become both a buzzword and a bonafide strategy for brands to establish credibility with their audiences. However, not every piece of content a brand shares has the same impact. Content pieces that make a difference and truly enhance a […]
Opinions expressed by Entrepreneur contributors are their own. On-page SEO, off-page SEO, and technical SEO are three of the many terms found in the never-ending and extensive world of SEO. However, they are each extremely important. Very similar, yet so different is one way to describe on-page SEO, off-page SEO and technical SEO. These terms […]
Opinions expressed by Entrepreneur contributors are their own. You probably don’t need me to tell you that right now is a tough time to break through to prospects. Buyers are less inclined to make purchases amid the uncertain economy, their teams have been streamlined, and they’re being forced to work with tight budgets. But instead […]
Today, we are thrilled to launch our 4th Social Impact & Diversity, Equity, and Inclusion (DEI) Report for the year 2022. Aligned with our corporate purpose of making marketing better while having a positive impact on the world, our impact strategy centers around three core pillars: people, community, and DEI governance. Rock Content’s Social Impact […]
Since Elon Musk acquired Twitter in October of last year for a modest $44 billion, he has terminated approximately 80% of its staff and introduced controversial changes to the platform, leading to frustration among users. In 2022, we compiled some of these changes and presented a retrospective on Twitter’s controversial year. About a month ago, […]
Opinions expressed by Entrepreneur contributors are their own. Recently, my in-laws came to visit. While they were here, my mother-in-law mentioned someone’s gumbo she recently tried and how it was different from hers. They’re from south Louisiana (like real Cajuns), so I should mention that in case you’re wondering why I am writing about gumbo […]
In recent weeks, SEOs across the web have reported high volatility in their website traffic and unstable SERP activity. It seems that a new major Google algorithm update might be coming. This prompts several questions. Will Google officially announce an update soon? What signs confirm that speculations about an update might be true? How can you track […]
The launch of ChatGPT in November 2022 reignited the debate on Artificial Intelligence. In marketing, one of the concerns is the impact of AI on content production. Will it be able to replace professionals with a broad repertoire and years of experience in producing coherent and creative content? Here at Rock Content, we’ve already discussed […]
We all know that if you’re creating a website, an About Us page is a must. However, what we might not know are some of the best practices to keep in mind when creating About Us pages. So, for this piece, we spoke to content marketing experts and asked them their thoughts on what makes […]