It’s a Barbie world — even the marketing one. The Barbie movie is just a few days away from its official launch on July 21st, and its promotion continues to be a shining example of marketing. The campaign has all the ingredients to shine your eyes. I’m talking about the clever utilization of one of […]
Tag Archives: Movies
For about a decade there, Gerard Butler was the worst leading man in Hollywood. This is indisputable. After The Phantom of the Opera stumbled and 300 subsequently provided his breakout, Butler went on an astonishing run of crummy action movies (Olympus Has Fallen), crassly conceived rom-coms (The Ugly Truth), and at least one crummy, crassly-conceived […]