Have you ever looked back at a moment or event in your life and realized that it was an impactful turning point? I just recently had that experience. A couple of months ago, a change to my main role at Buffer prompted me to re-evaluate how I organize myself and plan my day. The results? […]
There’s more to creating a successful marketing plan in 2023 than simply knowing the basics and following the rules. Businesses are like people in that each is unique and has its own individual selling points that set it apart. What works well from a marketing standpoint for one business may be a terrible fit for […]
Over the past decade, Twilio SendGrid has embraced Transport Layer Security (TLS) encryption as a way to protect outbound emails as these travel between servers. In a digital world rife with cyberattacks, implementing true end-to-end email encryption for sensitive emails has become increasingly necessary. But what exactly does this mean? This post provides an overview […]
The content marketing universe is a wide space full of different possibilities, knowledge and experts. Inside it, we can find an endless variety of subjects that may help professionals and businesses succeed in their strategies. With so many topics to cover and subjects to specialize in, it is easy to understand the need for becoming […]
Until the start of 2023, TikTok had quite the claim to fame: the fastest growing app. Since its start in China in 2016, the social media channel has quickly gained market share worldwide, and by 2020 it had more than 2 billion members worldwide. Tech and marketing experts have been enthusiastic, but many were admittedly […]
What a week, we had another big unconfirmed Google search ranking algorithm update. Google Ads had a pretty massive bug with campaign disapprovals and suspensions. Google published a new SEO link best practices. Google has implied its guidelines on policy circumvention for web spam. Google organized its sitemaps documentation. Bug publishers are super concerned with […]
I liked being in the know when it came to current events. I liked learning from others’ stories. I was competitive by nature, and plenty curious too. On top of all that, I even liked to write. Yet still, when I began my first job in journalism at age 22, copy-editing a short-lived English-language business […]
A changing of the guard is coming at YouTube, with CEO Susan Wojcicki stepping downto be replaced by current YouTube SVP Neal Mohan at the helm of the app. Wojcicki was one of Google’s first employees, joining the company in its early stages, before taking on various leadership positions across the business. As explained by […]
Microsoft published a new blog post on the Bing blog about its learnings from its first week with the new Bing AI search and chat feature being live. Microsoft said the new Bing experience has mostly been “positive,” where “71% of you giving the AI-powered answers a thumbs up” in the interface. Can you believe […]
Are you trying to make sense of your YouTube analytics but feel like you’ve been tossed an advanced calculus textbook with no teacher? If you’ve resorted to throwing spaghetti at the wall just to see what sticks (or purely out of frustration), we can help. To all marketers, content creators, and YouTube stars, bookmark this […]