As email marketers, we know the importance of holidays, which allow us to create timely, playful content that drives conversions. That’s why we spend so much time planning holiday email marketing campaigns. But as humans, we also know some holidays can be difficult. For example, receiving a deluge of Father’s Day marketing emails can bring […]
One of the fundamentals of maintaining and improving your email deliverability is understanding how your email program performs. This is done by monitoring event-level metrics and watching for deviations and trends in performance over time. We also know that healthy engagement drives a strong, positive reputation. That’s why senders must look for ways to continue […]
If you ever want to get a Twilio SendGrid expert talking, ask them about the Event Webhook. Then get comfortable because they’ll have a lot to say! Twilio SendGrid’s Event Webhook is a bit of a darling. Businesses love this powerful tool because it gives teams unlimited access to real-time data on email campaigns. And […]
If email’s the baited hook, the email capture landing page is the sturdy and trustworthy line that allows you to reel in prospects to complete a desired action—eg, completing a sale, downloading an ebook, requesting a demo, subscribing to a newsletter, or something else. A catchy headline and a juicy offer may be enough to […]
Oftentimes organizations use a large number of SaaS applications. And with a large number of user accounts for their employees and customers, it can get difficult for both the end user and the organization—end users have to memorize different credentials for multiple applications and organizations have to support multiple applications, and securely manage thousands of […]
Know what’s better than spending thousands of dollars on new content? Getting your audience to create it for you for free. User-generated content (UGC), or consumer-generated content, is an up-and-coming marketing tactic gaining traction. In the history of the internet (and, really, the entire world), it’s never been easier to create content—and it’s also never […]
Achieving success in the inbox and across messaging channels is no small feat. With millions of messages sent every day, it’s hard to know if your marketing campaigns hit the mark. Deliverability Insights (now generally available!) and Messaging Insights help you get more from your email and messaging channels. We all know that data is […]
Often, you’ll hear affiliate marketing touted as a way to make money in your sleep. That’s because once the affiliate sets up a campaign, it can generate passive income for months and even years to come. For businesses, it’s a low-maintenance way to reach potential customers and increase sales. That sounds like a win-win. But […]
Google Analytics (GA) is a great free resource that helps you stay on top of your website’s performance. But did you know that GA is also useful for monitoring your outbound emails? In this post, we’ll show you how to use Google Analytics email tracking to gain statistical insight into your campaigns. Plus, if you’re […]
Creating HTML emails isn’t as hard as it sounds. You don’t need to be a developer, and you don’t really need to know how to code. If you’ve ever used a WYSIWYG (What You See Is What You Get) email editor, you’ve already created an HTML email. Each of the modules you drag and drop […]