Many of the emails that land in our inboxes are 2-dimensional, containing anything from regular text, to images, to GIFs. The thing is, aside from providing visuals, emails don’t call readers to act. An interactive email, however, is different. What is an interactive email? You may wonder: “What is interactive email, and how can I […]
Birthdays: some people love them, while others dread them. Regardless of how you feel about this annual reminder of passing time, for email marketers, birthdays are an opportunity to build relationships with customers. A common way to do this is with the birthday email, using automation and customer data to send subscribers a discount or […]
When it comes to knowing how to set up your Twilio SendGrid email account structure, there’s a lot to consider. And we take pride in creating a nimble environment where senders have the freedom to build their email platforms in many different ways. However, sometimes, this freedom and flexibility can become overwhelming, as there are […]
Given that inbound marketing returns an average 3x greater than outbound, you may be wondering: is email inbound or outbound marketing? The short answer is that it can be both. Whether inbound vs. outbound, on average, email marketing drives an average return on investment (ROI) of $36 for every dollar spent—higher than any other marketing […]
When you have a choice between reading a long block of text or watching a video, which do you prefer? Most people opt for video, which is why it’s one of the most widely used types of marketing media. In fact, 86% of businesses use video in marketing—you may be too. And while you may […]
Marketing emails get a lot of attention in our industry, thanks to creative design and carefully tracked metrics. But email notifications are equally (if not more) important to engaging your customers and growing your business. That’s because notification emails focus on customer retentionwith the goal of keeping recipients engaged with your business. Notifications are highly […]
We all know the benefits of email, but we should also be aware of the risks. The biggest risks include bad actors who try to take advantage of the potential vulnerabilities of email systems to infiltrate them with phishing attacks, malware, ransomware, and more. That’s why email defenses are always getting stronger: to protect recipients […]
The biggest question we get from potential and existing customers alike is, “What’s the difference between marketing email and transactional email?” There are a few ways to answer this question: Content and purpose: A transactional email contains information about an action the recipient has already taken, while a marketing email intends to drive the recipient […]
With phishing, spoofing, and fraudulent emails on the rise, recipients are increasingly suspicious of messages in their inboxes. They have good reason to be: 60% of Americans claim they or a family member have been scam victims. That’s enough to make just about anyone paranoid. To add another layer of email protection (and to build […]
The email unsubscribe experience is a crucial interaction between the sender and the recipient. If there’s any friction or confusion while a recipient tries to unsubscribe, this could mean trouble for your sender reputation and email delivery rates. Don’t worry. This post will describe how to streamline the unsubscribe process and provide some campaign ideas […]