Instagram continues its gradual process of merging its video products into one, with the announcement that videos in Stories that are under 60 seconds in length will no longer be split into 15-second segments in the app. As you can see in this in-app alert, posted by social media expert Matt Navarrewhen you update your […]
Much like Gretchen desperately attempted to get “Fetch” going in Mean Girls, Instagram is obsessed with trying to make Reels happen. Instagram has rewarded Reels users with an algorithm boostprioritized Reels on feeds and the explore page, and now, the platform has started what is essentially a recycling program, allowing users to easily repurpose Instagram […]
If you’re using Stories as part of your Instagram marketing mix, you’ve probably wondered: Can you schedule Instagram Stories? Well, great news — the answer is yes! You can now create, edit, and schedule your Stories in advance using the Instagram Story scheduler in Hootsuite or Facebook Business Suite. In this post, we cover the […]
Google not only is testing more list view formats for the top stories section but also testing, for some queries and some searchers, having the first set of web results taken over by news stories. Shalom Goodman posted a screenshot on Twitter for Alphabet earnings news and I cannot replicate it, and I’ve tried countless […]
Google is testing a new format for destination queries that not only shows things to do but now showed this story format “Discover” section. Google embeds stories from TikTok, YouTube, Facebook, and possibly other platforms for this section. I personally cannot replicate this, but Saas AK shared a video of this in action on Twitter […]
Google Search is now grouping some of its Top Stories sections for some queries by topics. This was working on mobile for a while but is now reportedly working for the desktop Top Stories Google Search results. Here is a screenshot for a query on [biden] where Google Search on desktop is showing a topic […]
The growing suite of apps for Instagrams Stories means the potential for creativity is endless. And while the content may be temporary, their impact isn’t. Instagram Stories offer social media marketers a golden opportunity to reach and engage with the more than half a billion users who watch Stories every day. New to Instagram Stories […]
AR stickers on Instagram – what would that look like? Looks like we’ll soon find out, with Instagram testing new AR stickers and text within Stories, which would enable you to place 3D objects into real world scenes. As you can see in these examples, shared by app researchers Alessandro PaluzziInstagram’s developing a range of […]
A month ago, we reported how the trend Google is headed is going away from web stories / visual stories and headed towards showing more short videos. Well, now we are seeing Google show the short videos very prominently in the search results, and then also showing visual stories lower down in an accordion to […]
Back in 1996, Bill Gates stated that content was king and a key element for the internet to thrive. And we all know that he sure was right. Since then, a whole lot has happened in the world of content creation, so much so that having a content strategy has become a cornerstone of any […]