When the pandemic hit in 2020, global retail sales took a hit. Although more people were shopping online than ever before, they were typically spending less. And retail experts expect this to impact customer spending habits long-term because of the added uncertainty around people’s livelihood. As a result, many businesses have to change their entire […]
“If what they say is, “Nothing is forever,” then what makes love the exception?” – André Lauren Benjamin aka André 3000 of OutKast Love is such a succinct term, yet it’s so broad as well. You can love another person, you can love your favorite food, you can love the weather, you can love bad movies, […]
In today’s digital age, contents is “Always On.” That means there is always something to be read, thought, or spoken. Every day more content is being created almost faster than the speed of light. That also means that the attention of readers is moving just as quickly. While a new article, buzzword, or idea might […]
You probably don’t need stats to understand how important it is for businesses to market on social media. But here are a few to give you an idea of the reach of social media: Currently there is 3.78 billion users on social media worldwide – that’s almost half of the world’s population. Internet users spend […]
A little over a decade ago, content marketing was just beginning to gain traction as an effective approach to B2B marketing. Of course, content marketing has grown in popularity since then. With the further development of our Internet infrastructure and the increasing digitization of society, more and more companies are trying to reach customers online […]
You can listen to the article (narrated by a real person): These days, there are tons of digital marketing options available to choose from. Most small businesses focus entirely on channels like social media, instead of email marketing, as a primary means of connecting with their audience – and that’s a mistake. It means they […]
If you are a real estate agent, it would be silly not to take advantage of one of the most powerful marketing channels out there: email marketing. Email is a foolproof way to reach out and touch your audience with information that they want, need, or care about. In this blog post, we’ll cover how […]
Debbie Jacobs had a long career in corporate marketing and PR before she decided to branch out on her own. What makes her marketing firm different from her previous roles however, is how she has woven in her love of creative writing into what she does. Her company, Zest Marketing, helps businesses tell their stories. […]
Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they’re changing in their marketing this year. No matter what time of […]
Brand recognition and public relations are two different areas of your business that often intersect but aren’t always considered in the same strategy. However, there is a strong connection between building your brand, boosting your reputation, and finding the right people and organizations that can help facilitate growing awareness of your products and services. The […]