Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. But the truth is, a brand can’t reach its full potential on Twitter’s native client alone. If you really want to grow your Twitter account (and why the heck wouldn’t you?!), embracing third-party tools isn’t just recommended… […]
Opinions expressed by Entrepreneur contributors are their own. Digital marketing has been a lucrative industry over the past several decades. Just about every business you can think of needs to have an online presence. Every online presence needs to be backed with a collection of Marketing, advertising and PR strategies. Maybe you were ahead of […]
Modern artificial intelligence (AI) meets email marketing, the powerful communication channel that emerged in the 1970s. It’s like Siri and office teamed up. OK, jokes aside, AI has improved the way marketers and developers create engaging email campaigns. Because of this, email teams can now use AI to personalize content, predict engagement, choose optimal send […]
Emotion is perhaps one of the most powerful forces when it comes to human nature. Move a person to feel something, and you’ve successfully won their attention. That said, it’s not hard to understand why the most successful digital marketing campaigns are also the ones that connect with people over what matters most — their […]
Meeting Your Customer Day occurs on the third Thursday of every quarter (January, April, July, October) and is a great reminder to reach out to your customers and let them know how important they are to you. Contact with your customers creates trust and shows that you value their business. Now it’s easier than ever […]
When it comes to ROI, nothing beats email marketing. Despite its age, it continues to generate $42 for every $1 you invest and remains the key strategic channel for most marketers. This isn’t surprising either. According to Statista, roughly 3.9 billion people across the globe now use email, and that number is expected to grow […]
Opinions expressed by Entrepreneur contributors are their own. Though infinitely better than 2020, 2021 had its own unique challenges. With 2022 dawning, it’s a chance to start fresh and do all the things we swore we’d do every two years. Whether personal or professional, the new year is a time to set goals and start […]
Technology is an increasingly important part of just about everything people do here in the digital age. They rely on it to stay in touch with loved ones, earn their livings, and keep themselves entertained in their off-hours. It’s a massive part of how people organize, tell, and share their essential narratives, as well, including […]
When someone asks us a question about niche marketing, one of our first thoughts is LinkedIn. Whether they’re targeting a certain company, an industry, a profession or demographic, LinkedIn is a great place to start. It helps you find niche prospects, determine your connections to them, and helps you market to them. Before we dive […]
Opinions expressed by Entrepreneur contributors are their own. It turns out that millennials’ reputation for being digital-first may be misinterpreted. And that could be a very good thing for your company’s marketing department. As a generational cohort, most millennials are at the level of their consumption, according to Morgan Stanley. This makes them a natural […]