Digital advertising is crowded, so how can your company dominate?

Digital marketing has been a lucrative industry over the past several decades. Just about every business you can think of needs to have an online presence. Every online presence needs to be backed with a collection of Marketing, advertising and PR strategies. Maybe you were ahead of the curve or you have an incredibly talented team. If so, you’ve undoubtedly made a lot of money by helping business owners with their search engine optimization (SEO), pay-per-click (PPC) advertising, social media, and other marketing efforts.

Of course, the high earning potential of the digital marketing industry has led to an interesting side benefit; The online world is awash with an overabundance of digital marketing agencies, gurus, experts and other authorities.

With so much direct competition, how can your digital marketing agency stand out?

Related: 4 surefire strategies for digital marketing

competence and authority

Philosophers and scientists still disagree about whether a argument of authority is valid. In other words, does your position as an authority on a given topic automatically make your argument stronger?

We can further discuss whether this is acceptable from an argumentation point of view. One thing is certain; People tend to hire experts based at least in part on their perceived authority and expertise. If you are seen as more authoritative, knowledgeable or expert than other digital marketing agencies, you will win more business.

There are several possibilities for this:

• Content: Content marketing is a huge industry, so it shouldn’t surprise you that it’s recommended here. Writing amazing content, complete with original research and innovative ideas, can set you apart. With the abundance of content already available online, this is becoming increasingly difficult. You need to take your time and invest in quality over quantity.
• Publication: Get published in the most popular publications you can find. It’s an easy way to draw more attention to your work while also being seen as more credible.
• Affiliations: Network with others and try to socialize work with influencers. When you consistently work with big names in the marketing industry, you’re also seen as an expert. You can also work with or take on clients with recognizable names.
• Talent: Hire the best marketing professionals you can find. They can showcase their collective experience – and provide your customers with an even better service.

Differentiation (and niche specialization)

The old adage says if you can’t beat them, join them. If you can’t beat them, do something else instead. You might not be able to beat the best basketball player in the world, but you might be able to become the best player in a much more obscure sport.

As a digital marketing agency, one of your best tools will be to critically differentiate yourself. How are you different? And can you serve a customer base that isn’t currently being swamped with marketing options?

Your goals here are to become more unique and relevant to a specific group.

For example:

• One Special Tactic: There are many SEO agencies out there, but how many of them can count themselves among the best link builders in the world?
• A specific type of customer: You can choose based on any number of factors, such as: B. Industry, company size, growth phase, type of end customer and more, target specific customer types.
• A Unique Twist on Classic Services: You can also offer a unique twist on the classic range of digital marketing services. Can you offer additional services or bonuses or offer your customers an unforgettable customer experience?

Related: How to stand out from the crowd as a digital marketing agency

flexibility and scalability

You can also strive to make your digital marketing agency more flexible and scalable. Some companies are put off by rigid service schedules, long-term contracts, and hard limits on service delivery. You can avoid this by giving your customers more options.

For example:

• White Label Partners: Use White label specialists to expand the range of services you can offer your customers. It’s cost-effective and you get instant access to an external team of experts seemingly under your brand’s umbrella.
• Independent Contractors: Flexible independent contractors also allow you to take on more clients and provide more services.
• Modular plans: appeal to anxious customers by offering more flexible and modular plans; Offer pay-as-you-go models or a la carte lists of services in your packages.
• Long-term relationships: Above all else, prioritize your long-term customer relationships. Make your clients as happy as you can and keep them invested in your agency.

This is not a guaranteed recipe for long-term digital marketing success. But it will help you differentiate your agency in a market crowded with viable competing companies. Take some time to address your distinctive strengths and weaknesses – and tailor your approach to your unique agency profile.

Related: Why digital marketing strategies are essential to boost startup growth