Several years ago, Michael Turley was looking for a way to save his fourth-generation, century farm. “I was in pursuit of a viable business model for the small family farm,” says Turley. That pursuit led him to vertically integrate his 700-acre, 120-cow dairy in Greenville, Ill. Turley’s Rolling Lawns Farm built a bottling plant in […]
Tag Archives: Marketing
Can you recall that one email that you got to complete the purchase that you’ve forgotten about? Or the birthday message with a discount, you’ve actually used? Maintaining a personalized relationship with customers may seem like tedious work, but you can actually do that easily and with no coding knowledge. The GetResponse Shopify integration offers […]
Financial advisors often miss opportunities to scale up because they focus on too large an audience. The ideal goal for many advisors is to build a practice that will continue to expand as their retirement approaches, but by failing to market to niche groups, they are actually limiting their firm’s growth potential. Since most advisors […]
Cookieless is a keyword that has been thrown around quite a bit recently. Seasoned digital marketers have known for a while that cookies, the little bits of code that can track users across websites, are going out of style. Whether you’re affected by the phaseouts or not, depends on what kind of affiliate marketer you […]
Opinions expressed by Entrepreneur contributors are their own. The affiliate industry today is growing rapidly, but it’s not simply from the overall increase in consumers shifting their buying habits to ecommerce. Affiliate marketing has long been a staple in most online retailers’ marketing mix, and it’s estimated that affiliate marketing currently accounts for 16% of […]
Hochberg Sports Marketing is a sports marking agency committed to assisting underserved athletes and companies without Nike-esque budgets in their growth through brand partnerships. HSM athletes compete in niche but expanding sports like the National Women’s Soccer League (NWSL), AVP Beach Volleyball, and others. HSM has a faithful emphasis on supporting smaller-budget brands break into […]
With big data and its analysis on everyone’s minds, I’m going to take a look at the outcome of all of this number crunching: niche marketing. Proponents of this tactic argue that narrowing down the focus to find an extremely specific target market is the best way to turn your ad budget into conversions. Read […]
I believe it was Nietzsche who said: “Email is dead.” what? Hey didn’t say email? Well whoever it was that said email is dead, specifically, email marketing was dead wrong. As of 2017, there were an estimated 3.7 billion email accounts worldwide and an average of 269 billion emails sent per day. I think it’s […]
Marketing Worldwide Corp. (OTCMKTS:MWWC) is set to do for crypto mining what Robinhood (Nasdaq:HOOD) did for stock investing. Its new Minosis platform is in beta and offers novice miners the opportunity to start mining cryptocurrency with limited barriers to entry. In other words, you don’t have to be a computer whiz to start mining. In […]
Brands of every size and industry saw their marketing budgets decrease after the COVID-19 epidemic in 2020. Many brands had to halt or reduce their brand awareness campaigns as a way to cut costs. The brands refocused their resources and bandwidth on engaging existing customers, rather than trying to win new ones. Because they inspire […]