5 advertising methods enterprise house owners ought to begin utilizing in 2022

Though infinitely better than 2020, 2021 had its own unique challenges. With 2022 dawning, it’s a chance to start fresh and do all the things we swore we’d do every two years.

Whether personal or professional, the new year is a time to set goals and start implementing your plan. If you are a business owner, this includes setting marketing goals and developing your marketing strategies.

So what’s going to be hot in 2022? After so much time apart, we expect 2022 will be about telling a compelling brand story, connecting with customers online, and capitalizing on the new and experimental marketing channels that have thrived during the pandemic.

Related: The top 10 changes your business needs to be prepared for in 2022

Make yourself comfortable in the spotlight

As the rise of TikTok and short video content shows, video marketing is the future. Videos appeal to shorter attention spans and offer rawer and more authentic storytelling. They remove many of the sales tactics that younger generations hate and humanize a brand.

Don’t you think so? Consider that Google announced this YouTube is reaching more people between the ages of 18 and 49 in a week than all cable networks in the US combined Right — cable.

And according to social media data, users are showing an increase in video views and engagement over photo or text posts.

If you’re not already using video, you’re behind the curve. It’s effective, your audience expects it, and you have the opportunity to build strong, loyal relationships with customers who care about the people behind the brand.

make it personal

Another possible holdover from social distancing is that consumers care more about being seen, heard, and valued by brands. It’s no longer one-sided – your customer wants to feel like they have an impact and are part of the community.

These customers want personalized product recommendations, highly targeted content, and tailored promotions and discounts. The same old boilerplate email and ad copy won’t do.

Personalization is a high priority for marketing in 2022. Create targeted content, emails, and landing pages with personalized messaging for your ideal segments and personas. If necessary, segment your database and analyze your buyer personas to create relevant messages.

Approach your writing and content like a human, not a faceless brand. Use your customers’ names and reply to emails or comments and messages on social media.

Related: Start your marketing and advertising planning for 2022 today

Take a customer-centric approach

These marketing trends have something in common – the customers. You might think it’s always been about the customer, but there’s a difference between understanding customer centricity and putting it into practice.

Customer centricity means putting the customer at the center of everything you do. It’s not the same as saying you focus on customer satisfaction or unparalleled customer service. It’s about really understanding who your customer is, what they need, how you can deliver it, and how you make it all a meaningful and lasting experience.

Truly customer-centric brands create a culture around the customer. They consider the customer in every business decision, organizational change and every customer touchpoint. All that legwork pays off as you get higher retention rates, less price sensitivity, more referrals, and higher revenue.

Think more CX, less UX

User Experience (UX) has been a buzzword lately and has become the beginning and end of everything for product or app design. Designers have put everything into creating the ideal perception of efficiency, utility and ease of use.

However, UX is only one piece of the puzzle. Customer Experience (CX) encompasses the entire perception and impression across all touchpoints – from perception of a brand to after-sales support. While UX is part of CX, the big picture is necessary to create a cohesive and memorable experience that keeps people coming back.

Content is still king

The internet and social media aren’t slowing down, so we should expect the internet to face more noise and clutter in the new year. It’s probably even harder to stand out, especially if you only rely on advertising.

Content was and is a great way to connect with customers, offer value and solutions, and build their trust. Over time, customers see your brand as a go-to place for answers and information on a topic or industry.

Provided the content is correct. Producing content non-stop not only wastes your time and money, but can also damage your brand image and create negative customer sentiment.

A solid, effective content marketing strategy is an important part of your digital strategy and can have a lasting impact long after 2022.

Increase your marketing in 2022

Start the year off right with effective marketing strategies that put the customer first, leverage the human elements of your brand, and personalize the experience to fuel your business growth in 2022 and beyond.

Related: 7 marketing trends that will define success in 2022