A webinar, short for ‘web-based seminar’, is an online presentation, meeting, or workshop that allows individuals or groups to interact in real time. With the increasing popularity of video content in marketing, webinars have become a go-to strategy for businesses looking to educate, engage, and convert their audience. In this article, we will explore the […]
Tag Archives: Marketing
Marketers often consider email newsletters a must-have for email programs because these businesses allow to engage leads and customers while building a community of loyal brand advocates. But sometimes marketers find themselves drawing on stale or uninteresting content to stick to an agreed-upon cadence. It’s an understandable situation. The “we always send on the third […]
30-second summary: Content does not equal authority: Creating content doesn’t automatically make you an authority Automation is good but don’t hinder creativity and expertise with smart AI tools Not all of your content is going to rank or go viral, but will help you understand and strategize according to your target audience Are you happy […]
Mark Saltarelli and I spoke about his history and about B2B digital marketing in part one; it was super interesting, so make sure to listen to that. In part two, we talk about customer misses, structuring campaigns, and data. We dove into some examples of what a typical B2B customer misses with this, and he […]
Understanding a Social Media Marketing Plan In search of a more effective approach to marketing on social media? Good! It’s the right time to take action. With more competitors, material, and networks than ever before, you need a clear plan to help you focus and reject opportunities that aren’t productive. That’s why we prepared a […]
30-second summary: Knowing your customers and what triggers them to purchase is imperative. This includes understanding what causes them to buy from your competitors This level of knowledge can only be built through ‘niche marketing,’ which is highly targeted at specific customer segments Sam Budd, Founder & CEO of Buddy Media Group and Founding Member […]
Email remains the key marketing channel for a reason – it brings business results. With email, you can build a contact list with your target audience, learn what they need to know to become successful, and send them relevant information that helps solve their problems and decide whether to buy your products or services. Also, […]
When it comes to marketing, there are a lot of different strategies that you can use. But what if you’re selling a niche product or service? What then? Well, don’t worry – we’ve got you covered. In this article, we will discuss six marketing strategies that are perfect for niche products and services. So whether […]
Are you feeling overwhelmed with all of the digital marketing tools out there? Paralyzed by choice? Don’t worry; you’re not alone! In today’s digital age, knowing where to start and which tools are right for your team, budget, and business can be hard. We’re here to help you navigate the ever-evolving world of digital marketing […]
Home Business Magazine Online Ray Arrington Sr. has teamed with Steven Alvey to assist entrepreneurs with improving their email marketing. If done correctly, email marketing can achieve high returns on investment. Most home-based business owners use or have used email marketing. There are so many different ways to market, and the types and varieties grow […]