Top of funnel marketing is a lot like fishing. You ‘plaice’ your bait on the line, cast your net widely, and wait to see what bites. If you approach it from the right ‘angle’ and ‘hook’ the right leads, the results can be ‘reel’y good… OK, that’s enough of the fishing metaphors and puns – […]
In part one, we go through Jeff Ferguson’s long history in search marketing. Here, in part two, we pick up with him starting his own agency. Jeff explained how he was working at this arbitrage company, and they were not profitable for a decade, and then overnight, he helped them become profitable, and they were […]
Looking to map out your content calendar for the year ahead? This will help – Twitter has published its annual events calendarwhich highlights all of the key dates and celebrations that you need to keep in mind in your planning. The interactive calendar provides a solid overview of important dates, which could assist in your […]
Opinions expressed by Entrepreneur contributors are their own. If you’re an entrepreneur, you’re undoubtedly looking for ways to savetime, money and effort wherever you can. You’re probably keen on marketing your startup, but that means money to hire copywriters, content strategists, graphics designers and paid ad specialists, among others. And when could you possibly find […]
I have been closely following the launch of ChatGPT, the OpenAI chatbot that has recently caught the world’s attention. With its natural language processing and machine learning techniques, ChatGPT is pushing the boundaries of what we thought was possible for AI. However, as with any new technology, there are risks and opportunities to consider. In […]
Opinions expressed by Entrepreneur contributors are their own. You’ve done a lot to build your brand as a financial advisor. Your business is prominently displayed on bus benches, billboards and even at local little league sports games — but now, you could be missing the bigger opportunity. The internet isn’t just where people will find […]
Jeff Ferguson is the CEO of Amplitude Digital, and he has been in the search space for a really long time. He is also an Adjunct Professor at UCLA. In part one, we went through his long career in this space. He spoke about how he worked at a start-up that basically scrapped content on […]
Ask any marketer to name the most effective marketing channels, and they’ll probably include email in their top 3. That’s because email is the channel with the highest return on investment for businesses. Customers will likely give you a similar answer, considering email continues to top the list of their preferred communication channels. But to […]
Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following. Here are four examples from small businesses […]
This article is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker, weekly Technology and Sustainability Edits and exclusive event invitations, sign up for Membership here. Buoyed by the continued popularity of TikTok (despite a potential US ban), new social commerce capabilities […]