Advertisement The thing with the performance marketing industry, and with marketing in general, is that it really evolves fast. And by fast, we mean that just a few months can redefine how certain phenomena are perceived. This is the case with the affiliate marketing world, too. New Affiliate Marketing Only a few years ago we […]
Content marketing is one of the best and most popular ways to promote a brand. It’s flexible, with various content formats and strategies companies could explore depending on their marketing goals and target audience. Various brands and businesses see the value of content marketing in their overall strategy, as well. In 2022, 90 percent of […]
Affiliate marketing can be profitable and fulfilling, but success won’t happen overnight, and your results will depend on various factors. In this post, we’ll examine several considerations to determine if affiliate marketing is worth it for you. Affiliate marketing involves promoting products and services, and affiliate marketers earn commissions when their promotional activities result in […]
The U.S. healthcare landscape has been radically transformed as millions of previously uninsured Americans access coverage for the first time thanks to the Affordable Care Act. What an opportunity this presents for professional writers who sift through complicated information and conflicting opinions, making coherent sense of emerging trends. List of Health Resources to Create Accurate […]
Let’s be honest: you probably didn’t get into content marketing because you love working with numbers. That’s certainly true for me. I’m a word nerd. I’ll run a mile when threatened with math (don’t even get me started on trigonometry), so examining data has never come naturally to me. But I’ve worked in media and […]
2. Timely Delivery of Messages Unlike some digital channels, emails enable you to reach your customers in real-time. This opens up a world of possibilities, allowing you to dispatch limited-time promotional offers like exclusive birthday discounts or seasonal deals directly to your audience. The urgency embedded in emails becomes a powerful motivator, too, since it […]
Opinions expressed by Entrepreneur contributors are their own. Even though the marketing world has seen some significant new trends and technologies, one strategy has impressively risen in popularity in recent years: affiliate marketing. While affiliate marketing has been around for years, it has recently taken a front seat in the media as a “side hustle.” […]
In the ever-evolving world of business, franchising remains a formidable player, offering a unique blend of entrepreneurial spirit and established brand recognition. Central to a franchise’s success, however, lies a factor that many might overlook: franchise marketing. This specialized form of marketing isn’t just about promoting a brand or product; it’s about maintaining consistency across […]
This post was updated on July 6, 2022. It’s pretty rare to find a brand that isn’t doing some form of email marketing (85% of B2B companies leverage it as a key part of their content marketing). Everyone is sending something, whether they’re promoting their latest products, sending out a weekly newsletter, or engaging in […]
Marketing has always been about how to reach (and sell to) an audience. What’s changed, as technology changes, is where you find that audience. In the early days of the automobile, one of the best places to find an audience was through a windshield. Why? Because Americans had newly discovered the freedom of car ownership, […]