Opinions expressed by Entrepreneur contributors are their own. Updated on Dec 13, 2023. Originally published on Jan 13, 2016. Without fail, the question I am asked the most from marketers who are struggling to build their business case is, “How do I measure content marketing return on investment (ROI)?” We know that as consumers, we’re […]
These days, content marketing is more than just a good idea with your business’s ongoing branding and advertising goals. It’s an absolute must if you’re serious about staying relevant, as is staying on top of emerging trends. Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond. […]
Opinions expressed by Entrepreneur contributors are their own. Do you ever feel like, no matter how much effort you put in, your content marketing strategy always falls flat and fails to produce results? You’re not alone in that boat. You’re probably one of thousands of small business owners experiencing this setback. Countless small business owners […]
Looking to get ahead of the next big trends in social media marketing? This will help. The team from Emplifi recently shared their predictions for 2024, based on insights from thousands of brands that utilize its Emplifi Social Marketing Cloud service. Analyzing these trends, Emplifi has come up with six predictions of note, all of […]
2023 was one heck of a year for marketing automation. Looking back over just the last two years, the segment has seen incredible growth: Between 2021 and 2023, the marketing automation industry’s revenue grew by an estimated 22% to $5.86 billion. This figure is expected to double by 2030, surpassing $13.7 billion. So what’s driving […]
As we step into the year 2024, it’s undeniable that Artificial Intelligence (AI) is now and forever a part of our daily routines for crafting compelling marketing strategies. Well, I bet you have tested a lot of AI features this year. But it’s always good to have new powerful tools at your disposal to enhance […]
Last year was a big year for my handmade ornaments company, Forged Flare. We went into 2022 determined to nail our online advertising strategy. We spent the early part of the year experimenting with different platforms, creatives, and approaches so that when the holiday season—our biggest time of year—came, we could crank up the budget […]
Are you looking for ways to improve your content marketing strategy? Want to cover all your bases and achieve huge online success in 2024? The team from Novum HQ share their content marketing tips in this infographic. Here are a few steps they cover: Content Goals Defined? Target Audience Researched? Content Gap Analyzed? Content Calendar Created? […]
In 2024, the marketing world is brimming with remarkable options for omnichannel marketing software. The array of choices can be overwhelming, but fear not! This article is here to guide you through the best options available. Whether you’re a small business owner or a marketing professional, this comprehensive review will help you enhance your communication […]
Creating ebooks, whitepapers, infographics, and other resourceful content pieces has been a staple for marketers over the years. These assets are indispensable for generating leads, educating the audience, and achieving various KPIs. However, it has been a while since people started dividing their attention among the massive amount of content available in various formats. That’s […]