Have you ever heard the phrase, “all sizzle, no steak”? It’s the perfect “meaty” metaphor for social media vanity metrics. It can absolutely be exciting to rack up the likes or see your follower count jump. Of course you want to shout your reshare rate from the rooftops! But be careful. any social metric can […]
B2B social media marketing can be an effective way for brands to build awareness, strengthen relationships, and close sales. But B2B social marketers face unique challenges when it comes to tone and content mix. So, how do you use social tools to bring in (and keep) followers, create engagement, build brand awareness, and fill your […]
Working as a content manager requires you to not only be strategic but also to ensure that the gears keep turning. Within the content team, we need to manage multiple projects, track various KPIs, and support multiple teams, all while staying within budget. Fortunately, there are several tools available that you can rely on to […]
E-commerce holidays 2024: the dates that matter Download our e-commerce calendar to ensure you don’t miss any chance to engage your target audience. The landscape of e-commerce is ever-evolving, with businesses constantly on the lookout for the perfect opportunity to connect with their customer base. We’ve meticulously curated what we believe are the most important […]
Unlocking the Power of Influencer Marketing: Strategies for Success In today’s digital age, influencer marketing has become a key player in promoting products and services to a vast audience. By collaborating with influencers, brands can tap into their dedicated followers and leverage their credibility. In this blog post, we’ll delve into the world of influencer […]
Opinions expressed by Entrepreneur contributors are their own. Whether a company is in the early stages of its development or has a long history, online visibility is key to maintaining engagement with current and potential customers. Partner marketing plays a crucial role — not only because of transparent ways to measure the ROI and awareness […]
How to Use Social Media Marketing to Sell Swimming Pools You can sell anything on social media these days, including swimming pools. It might not sound like an exciting product to market, but you can make it desirable to your chosen target market. Social media is a great tool since you can reach a diverse […]
In the vast panorama of the retail calendar, punctuated by events like Black Friday and Cyber Monday, there exists a day dedicated to the heart and soul of our communities: Small Business Saturday. Originating in 2010 to support local enterprises during one of the busiest shopping periods of the year, this day has swiftly burgeoned […]
June is not just about welcoming summer; it’s a goldmine for marketers, brimming with opportunities. At the forefront is Father’s Day, a celebration that pays homage to dads worldwide, allowing brands to tap into the deep emotional bonds we share with our family. Every year, consumers rush to find the perfect gift or experience to […]
It’s a fact, you need to know your audience for your content marketing strategy to be effective. Unlike traditional forms of advertising, such as newspaper or billboard ads, which target a wide audience, content marketing takes a different approach. It focuses on delivering your marketing message to the individuals who are most inclined to find […]