Snapchat has partnered with New Balance to launch a new AR-focused ad push for the holidays, which incorporates voiceML – ie audio prompts – into the experience to discover relevant products. As you can see in this sequence, using the new New Balance Lens, Snapchat users will be prompted to answer a series of questions […]
Wait, Twitter’s still launching ad updates, despite losing thousands of staff? Well, kind of. So, just before Thanksgiving, Twitter announced some new ad targeting optionswhich look fairly similar to its existing ad goals, but with some important differences. The first update is within its ‘Conversions’ objective, with advertisers now able to focus their promotions onto […]
The clinical sleep care solution aims to reduce untreated sleep disorders’ impact on chronic disease and people’s lives LAS VEGAS, Nov. 13, 2022 /PRNewswire/ — Primasun, an end-to-end, clinically-supported solution for addressing complex sleep disorders, launched today at HLTH 2022. Formed as a joint venture between ResMed, a global leader in digital health and sleep […]
Pinterest has announced a new activation, in partnership with The Louvre, which will enable users to experience the historic art gallery via video elements within the app. The video series will take users behind the scenes, and showcase unseen elements of the space, providing more engagement opportunities. As explained by Pinterest: “Through a series of […]
It was spotted in the back-end code of the app a few weeks backand now, Instagram has launched a live test of native scheduling in the appwith a limited group of users for now, but likely to be expanded sometime soon. As you can see in this example, posted by @WFBrother, Instagram’s in-built post-scheduling option […]
You’d think, given the various questions other controversies around Meta’s metaverse avatars, that it’d probably want to reduce the focus on them for the time being, just till things start to take more shape. But that’s evidently not the approach that Meta’s taking, as it’s rolled out a new set of Liverpool FC fan outfits […]
Twitter has updated its Professional Accounts option with a new analytics displaywhich provides an updated overview of your overall account performance. As you can see in this example, the new Professional Home display provides a quick overview of all your key performance stats, including total tweet impressions, engagement rate, profile visits and link clicks. As […]
Over the last few years, TikTok has risen to the top of app stores around the world and has become a new mainstay for innovative advertisers who want to reach a young and engaged audience, challenging Meta and Google for advertisers marketing budgets. Now TikTok is expanding their arsenal of Direct Response focused ad formats […]
Last week, Canva announced to the world the new features and tools that make the new Canva Visual Worksuite. Launched during Canva Create 2022 – “The Future is Visual” event, the suite of products expands the scope of Canva beyond an easy-to-use graphic design tool. Most of these products and enhancements are already available to […]
App Features Exclusive Guided Visualization Sessions From the Most Influential Biohackers in the World LOS ANGELES, Sept. 15, 2022 /PRNewswire/ — BrainTap, the leading company in brain fitness and building neuroplasticity, today launched the “Biohacking Bundle,” featuring new, exclusive content from renowned health & wellness visionaries in the biohacking and longevity space, including a session from […]