Google posted to update that now Google Ads will import fractional, cross-channel web conversion credits from Google Analytics 4 properties. Google said this is even if the last non-direct click was not Google advertising. This data might be used to help with Google Ads conversion automation and bidding strategies. This is because a larger set […]
GA4, or Google Analytics 4, has announced a new update that can make tracking conversions more flexible for marketers and digital teams. In this article, we’ll help you understand what changed with the update and how marketers can benefit from the new “once per session” conversion counting method. What is the New Conversion Counting Method? […]
Wait, Twitter’s still launching ad updates, despite losing thousands of staff? Well, kind of. So, just before Thanksgiving, Twitter announced some new ad targeting optionswhich look fairly similar to its existing ad goals, but with some important differences. The first update is within its ‘Conversions’ objective, with advertisers now able to focus their promotions onto […]
Google Ads announced three new reporting columns including results, results value and conversion goals columns. Google said These columns are available on the Campaigns page for tables and charts, as well as in custom reporting pages like the Report Editor or Custom dashboards and at the manager account level. (1) Results column: The results column […]
Opinions expressed by Entrepreneur contributors are their own. Businesses with websites need conversions to drive. A conversion is any meaningful action that a user takes that eventually leads to the possibility of generating revenue; it could mean purchasing a product, calling your business or even just watching a video. In any case, getting more conversions […]
Have you ever been so immersed in a great movie or show that you lose track of time? That’s the power of great storytelling. But how do you leverage the attention-grabbing power of great storytelling and apply it to drive more sales? Let’s discuss why you should use storytelling techniques in your marketing, even if […]
Have you ever been so immersed in a great movie or show that you lose track of time? That’s the power of great storytelling. But how do you leverage the attention-grabbing power of great storytelling and apply it to drive more sales? Let’s discuss why you should use storytelling techniques in your marketing, even if […]
Google is emailing some Google Ads advertisers that they will automatically move some of their conversion actions to data-driven attribution. Google announced data-driven attribution back in September 2021 when it first said it will be moving away from last-click. Data-driven attribution gives credit for conversions based on how people engage with your various ads and […]
The primary goal of a business is to obtain and retain customers. That’s where the bucks are. Getting those buyers takes a good product, great SEOand outstanding lead conversion. If you caught the uptick from good to great to outstanding, then you know that converting those leads is paramount to success. Without it, you fail. […]
Ginny Marvin, the Google Ads Liaison, confirmed some time ago that for the Google Ads machine learning models to work faster (and probably better) Google would need a minimum of 15 conversions in the last 30 days. She added that the more conversions help, when Julie Bacchini said that you really need 50 to 100 […]