Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Small businesses are currently pushing the transformation of the Middle East and North Africa’s economy. Historically dependent on select sectors, entrepreneurs are spearheading the region’s economic landscape into other sectors that define local and global commerce. […]
Opinions expressed by Entrepreneur contributors are their own. I’ve always believed that search engine optimization (SEO) is as much about looking forward as it is about looking back. What do I mean? Many people think that SEO is about creating and optimizing new content. However, it’s equally about going back and revamping older content so […]
Danny Sullivan, the Google Search Liaison, responded to the article from 404 Media titled Google News Is Boosting Garbage AI-Generated Articles. In short, Sullivan said that the way they filtered Google News was by date and not relevancy (relevancy filtering is the default) and that Google can always do better. First go read the article, […]
Inaccurate, packed with “filler,” or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good? Tough question. With Google promising to prioritize “helpful content” going into […]
When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. To meet this challenge, however, you’ll first need to determine which content marketing trends are here to stay and why Enter video content marketing. Evidence […]
Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Although there are similarities between B2B (business-to-business) and B2C (business-to-customer) marketing, it’s critical to understand the differences if you’re serious about smashing […]
Along with X’s new slate of video programming, headlined by exclusive shows from popular TV identities Don Lemon, Tulsi Gabbard, and Jim Rome, the platform is also exploring a new monetization avenue for that content, which will push users to subscribe to X Premium in order to view certain episodes and updates. That’s according to a […]
There’s nothing like a shiny new year of possibilities to inspire content creation — and a wide-open social media calendar to go with it. Now, don’t let all those open slots intimidate you. A great way to kickstart your 2024 content batch is to note down all the year’s important official (and goofy, unofficial) holidays. […]
As 2024 starts, marketing teams shift their focus to year-end analysis, audience research, and planning what’s coming for this new year. It’s a well-known fact that success is the result of 1% inspiration and 99% perspiration. Having worked with small businesses for over a decade, I’ve encountered visionary entrepreneurs who lack the time and resources […]
Picture this: you spend hours working on a piece of content only to direct your sizeable social media audience to it and get a fraction of your typical engagement. That’s not an unusual challenge, especially as platforms focus on keeping you engaged within the container of whatever app you’re on. It’s why every social media […]