When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. To meet this challenge, however, you’ll first need to determine which content marketing trends are here to stay and why Enter video content marketing. Evidence […]
Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Although there are similarities between B2B (business-to-business) and B2C (business-to-customer) marketing, it’s critical to understand the differences if you’re serious about smashing […]
Along with X’s new slate of video programming, headlined by exclusive shows from popular TV identities Don Lemon, Tulsi Gabbard, and Jim Rome, the platform is also exploring a new monetization avenue for that content, which will push users to subscribe to X Premium in order to view certain episodes and updates. That’s according to a […]
There’s nothing like a shiny new year of possibilities to inspire content creation — and a wide-open social media calendar to go with it. Now, don’t let all those open slots intimidate you. A great way to kickstart your 2024 content batch is to note down all the year’s important official (and goofy, unofficial) holidays. […]
As 2024 starts, marketing teams shift their focus to year-end analysis, audience research, and planning what’s coming for this new year. It’s a well-known fact that success is the result of 1% inspiration and 99% perspiration. Having worked with small businesses for over a decade, I’ve encountered visionary entrepreneurs who lack the time and resources […]
Picture this: you spend hours working on a piece of content only to direct your sizeable social media audience to it and get a fraction of your typical engagement. That’s not an unusual challenge, especially as platforms focus on keeping you engaged within the container of whatever app you’re on. It’s why every social media […]
Opinions expressed by Entrepreneur contributors are their own. If you want to rank well on Google and drive organic traffic, it’s essential to know how to create content that’s optimized for search engines (SEO content). SEO-friendly content is fundamentally different from conventional content, which means there are some caveats you need to consider if you […]
Opinions expressed by Entrepreneur contributors are their own. Updated on Dec 13, 2023. Originally published on Jan 13, 2016. Without fail, the question I am asked the most from marketers who are struggling to build their business case is, “How do I measure content marketing return on investment (ROI)?” We know that as consumers, we’re […]
These days, content marketing is more than just a good idea with your business’s ongoing branding and advertising goals. It’s an absolute must if you’re serious about staying relevant, as is staying on top of emerging trends. Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond. […]
Last year, I shared Buffer’s top social posts and why I thought the posts performed so well. It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of […]