The opinions of entrepreneurs’ contributors are their own. Have you confidently seen these successful entrepreneurs live and thought, “I wish I could have the courage to do it too?” Personal connection with your audience works for most entrepreneurs, but it’s a must if you’re a coach, consultant, or professional looking to monetize your expertise. Why […]
Over the past year we’ve seen TikTok really become a formidable fixture in social media. Therefore, companies from SMEs to MNCs make their presence known on TikTok in order to strengthen their digital presence. After the year of global lockdown with consumers vying for online entertainment at home, 2021 looks like a year of growth […]
The opinions of entrepreneurs’ contributors are their own. Ecommerce store owners are always looking for ways to improve the customer experience. Since the customer cannot touch and feel the product, companies become more creative. First there was a product list with detailed specifications of the product. Then pictures quickly became an enhancement. Now there are […]
In einer Welt, in der Verbraucher täglich vielen Videoanzeigen ausgesetzt sind, wird klar, dass eine einfache Anzeige keinen großen Unterschied machen würde, um den Lärm zu vermeiden. Dennoch müssen Marken auch über eine Überbelichtung besorgt sein. Entsprechend Google, wenn Verbraucher dieselben Videos wiederholt abgespielt sehen, kann dies zu Frustration und verringertem Markenwert führen. Aus diesem […]
The opinions of entrepreneurs’ contributors are their own. This article was updated on May 24, 2021 The following excerpt is from the book by Jason Rich Ultimate Guide to YouTube for Business. Buy now at Amazon | Barnes and Noble | iBooks | IndieBound or Click here to buy it direct from us and SAVE […]
In the aftermath of the global pandemic, organizations today are now competing across the globe to maintain a loyal consumer base. As a result, brands now rely on personalized and localized content to remain relevant and provide a more pleasant consumer experience against their competitors. Today’s global brands and MNCs would often customize their digital […]
The opinions of entrepreneurs’ contributors are their own. Video marketing is the next big wave for digital marketers and small business owners. In 2020, 83% of the Marketer said video helped generate leads, while 80 percent said video directly helped drive sales. On the consumer side, more than half of shoppers use video while shopping […]
Video is one of the biggest game-changers in marketing over the past few years. There’s no doubt that videos have become one of the most popular forms of online content consumption today. If video ads are the future of marketing, then brands are stepping into the future right now. Brands may still wonder if this […]
The opinions of entrepreneurs’ contributors are their own. Video marketing is booming. More than 85 percent of consumers watch videos daily and 54 percent of them want to see more video content from their favorite brands. But it’s one thing to start producing product videos and a branding story overnight and getting it right is […]
The growth of video over the past year has been unprecedented. While there has been a notable upward trend for video consumption over the past few years, the pandemic has certainly accelerated it even more. Wyzowl’s 2021 video marketing report showed that the number of businesses using video as a marketing tool, overall, has increased […]