6 Extra Ways You Can Use YouTube to Attain Your Intended Viewers

The following excerpt is from the book by Jason Rich Ultimate Guide to YouTube for Business. Buy now at Amazon | Barnes and Noble | iBooks | IndieBound or Click here to buy it direct from us and SAVE 60% on this book if you use code SOCIAL2021 by 05/27/21.

Check out the following six ideas for using YouTube as part of your overall online business and marketing Strategy.

Related: 5 social media rules that every entrepreneur should know

1. Present customer testimonials

If you’ve been in business for a while and have earned the respect of many loyal customers or clients, using a YouTube video to feature some of those people or companies who are providing real testimonials about your product / service can be very effective and be inexpensive solution. Cost advertising and sales tool.

2. Present a call to action

Since YouTube allows you to speak to your audience directly, you can use your videos to encourage viewers to take certain action after they’ve watched your video. A video call-to-action is an invitation to people to take immediate action, such as linking, donating, or buying videos with their friends.

For a company that sells a product, one potential call-to-action is to embed a link in your video to a website that offers a money-saving coupon or special offer on what you’re selling. This could be a 20% discount off the purchase price (for a limited time), free shipping, a get-one-get-one-free offer, or some other incentive to encourage someone to buy now. Make it clear in the video that this is an exclusive offer for viewers and make the “special offer” available immediately at the end of the video.

3. Create pointless entertainment, but take advantage of product placement

Many people turn to YouTube for entertainment because the service is full of funny, whimsical, and outrageous videos. You or your company can jump on this bandwagon and produce videos that offer pointless entertainment, but at the same time incorporate subtle product placements or marketing messages about your company or its products into the videos. Creativity is essential for this type of video because what you post needs to be unique, engaging, funny, and entertaining. Again, a soft sell approach is key.

Related: 10 Proven Ways To Make Millions On Social Media

4. Promote or share highlights of an event

By default, any type of real world event that you or your organization is attending is held in a specific geographic location and attracts crowds from the surrounding area. However, sharing videos recorded at recent events gives you the opportunity to share them with the world. The presentation of edited (shortened) film material or highlights from a previous event can also arouse interest in future events and increase participation in them.

5. Broadcast (stream) a live event on YouTube

In addition to filming an event, editing and shortening the video, and then posting it on YouTube using your company’s branded YouTube channel, there is a live broadcast over. possible YouTube Live or on other social media platforms such as Facebook, You now, Twitch.TV, or Instagram Live. If you’re broadcasting live, your video feed will be broadcast right to your audience in real time. In other words, there is no editing, no repetition, and no margin for error. When events happen, your audience sees it live.

Companies can use live steaming to broadcast a special event, product launch or press conference.

Related: 12 social media mistakes entrepreneurs make

6. Pay to see your products in videos produced by popular YouTubers

Instead of producing your own video content, promoting it, and using the time, manpower, and financial resources it takes to promote your videos and build an audience, an increasingly popular option will be to hire an established YouTuber with a Large fan base to pay for the integration of the product placements (for your product / service) in their video content. You will find that popular YouTubers’ subscribers are extremely loyal. So when one of these YouTubers endorses a product, their subscribers are often very willing to try it out.

Most YouTubers target a specific demographic group. So if you want to launch a new line of lipstick or nail polish, for example, you can quickly and easily pay an established YouTuber who is a beauty guru with a large fan base for a product placement to promote your product, and let you do see it from many targeted viewers.

Did you like your book preview? Click here to get a copy today– now 60% discount if you use the code SOCIAL2021 until 05/27/21.