Why Video is the Subsequent Massive Factor in Ecommerce, and Harness Its Energy

Ecommerce store owners are always looking for ways to improve the customer experience. Since the customer cannot touch and feel the product, companies become more creative. First there was a product list with detailed specifications of the product. Then pictures quickly became an enhancement. Now there are videos.

There is a saying that a picture is worth a thousand words, but what is a video worth?

Why video is so powerful

While a series of images from different angles is helpful, a video can provide perspective. The video provides a deeper understanding of the real world application of a product as customers can actually see someone using the product.

Buyers are now using Youtube to check for reviews and testimonials during their research, especially if the product they are considering is a big investment. In 2020, Google decided to include Youtube videos in its organic search results. By including videos that appear when someone searches for product information online, you can attract visitors to your website through your videos.

Alternative advantages of videos

Videos can be used for marketing purposes in many ways. For example, if a customer views a product on your website, you can then target them again on platforms like Facebook by playing the video of a customer review for that product right on their feed.

You can also use videos in Facebook ads or use them in your email marketing. Imagine a customer is about to make a purchase on your website and at the last moment abandons the checkout. You could automate emails that are sent out shortly afterwards with video reviews from your previous customers describing how your product changed their lives. Wouldn’t that be powerful?

Related: 5 Reasons You Need Video In Your Marketing Strategy (With The Statistics To Prove It)

Where to start

If you’re selling your own products, it’s pretty easy. You can create videos that show how the product is used, share some products with influencers who rate them on their social channels, or even create videos that show how to get the most out of your product. The list goes on.

If you are an online reseller, you may not have the products on hand so you need to be a little more creative. You can contact previous customers and ask them for a video testimonial. You can also visit your supplier’s facility and make a walkthrough style video showing how the product is made behind the scenes – this example is very believable too.

Related: 6 ways to strengthen your video marketing strategy

As soon as you have the first videos

The next step is to upload these videos to Youtube and show people how to find your website. You can add a link to the description and then add these videos to your marketing activities. You can put the videos on the pages that are most likely to make a difference. Just a few videos can improve the shopping experience, increase the traffic from Google and Youtube and your conversion rate from existing buyers.

Add new and creative videos regularly so that the effects build up over time. This method gives you an edge over your competitors and gives you more market share in your industry. Requesting video testimonials can even become a routine that you can automate. Set up an email campaign to be sent to customers 30, 60, or 90 days after delivery, depending on how long the customer needs to use it to help you with a testimonial.

This year is the year of the video. Consider adding video to your routine and you will look back in a year and find that it has contributed to exciting growth.

Related: Connect with your target audience through video